3 New Features Coming To Pinterest
Pinterest is moving from mood boards to measurable intent. At Pinterest Presents 2025, the platform announced features that make planning smarter and shopping simpler. If Pinterest is in your FY25 or FY26 mix, start here. 1. Top Of Search Ads A new placement lets brands buy into the top 10 search results and the Related […]
Why Every Social-First Brand Will Bet on YouTube in 2026
YouTube isn’t “just another digital channel,” it’s the #2 most-visited site on the internet behind Google. For brands, YouTube typically gets stuck somewhere in between a digital and TV buy. If that’s you, and if YouTube isn’t central to your 2026 social media plan, you’re leaving attention on the table. YouTube is a far more […]
What’s The Latest On Threads Vs. X?
Threads just crossed 400 million monthly users. That milestone puts Meta’s text-first platform firmly in the spotlight, and back into the comparison game with X (formerly Twitter), with its 1.5 billion monthly users. The two platforms started from the same premise: short-form, text-driven updates that fuel cultural conversations. But two years into Threads’ existence, the […]
4 Social Shifts To Reach Gen Z On Pinterest
Pinterest has officially crossed a generational milestone: Gen Z now makes up more than half of its global user base, helping the platform reach an all-time high of 578 million monthly active users in Q2 2025. For marketers, it’s a sign that Pinterest is evolving into one of the most powerful playgrounds for young trendsetters, […]
Instagram Just Launched 3 New Features. Here’s What Brands Need to Know.
Instagram just introduced three new ways to show up on the feed, the map, and beyond. We’re already seeing huge impact on content. Let’s take a look at what they are and how they might shape your next campaign. Reposts Are Here Until now, resharing content on Instagram meant sharing to Stories or relying on […]
Trial Reels: The Instagram Feature That’s Changing How We Test, Learn, And Win
In the ever-evolving world of social, there’s a new feature that’s quickly earning its place in our playbooks. It’s called Trial Reels, and if you haven’t used it yet, you’ve probably scrolled past one without even realizing. Here’s why we’re paying attention. What Are Trial Reels, Exactly? Launched quietly by Instagram in December 2024, Trial […]
TikTok Ban Countdown: 3 Things We Love & 3 Things We Want to Change
As a social-first agency, we’ve seen firsthand how much TikTok has shaped the way we connect, create, and consume. With the platform’s next ban deadline looming on April 5, all signs point to a potential sale rather than another full-on ban, but nothing’s certain yet. When TikTok temporarily went dark earlier this year, it left […]
TikTok’s Ban Extension Ends in Early April
We last talked about the TikTok ban on January 22nd, one day after Trump issued an executive order extending the potential ban of the platform. In that post, we covered user sentiment and potential options for brands. Since then, there have been significant developments in this story. Come along! Social Platforms Preparing to Catch TikTok’s […]
Social-First Thinking From SXSW
Put on your mental cowboy boots and tighten your metaphorical bolo tie as we bring you social-first happenings from this month in Austin, TX. SXSW 2025 proved once again that the future of social is all about authenticity and real-time connection. What are brands in search of? Marketing cheat codes to build buzz and drive […]
Should Your Brand Join Bluesky?
In 2023, Threads was released, shaking up the social media landscape. This year, Bluesky has emerged as a new contender—one that’s sparking curiosity as well as skepticism. Promising decentralization, transparency, and creative freedom, Bluesky is attracting early adopters and influencers who are eager to explore alternatives to the legacy platforms of today. We know what […]
