The Vision Pro Isn’t Social Enough (Yet)
You’ve probably heard that Apple released the Apple Vision Pro. Even if you don’t know very much about it, you’ve probably seen the viral pictures and videos of people using it on the Subway in New York or on their Delta flight. We’re always paying attention to the future here, and a couple of us […]
Top Post of the Month!
We can’t go viral on command, but we do our best to make it a regular occurrence*. Reaching audiences where they are, in formats they’re used to, is a key ingredient in going viral. Social-first fandoms expect social-first brands, so we can’t stress how important it is to be true to the platforms. Here’s one […]
What is the future of Threads?
Threads is a noun now. And, boy, has it quickly become ~ a thing ~. On July 5, Meta launched the Twitter-alternative app, and in less than a week, amassed over 100 million sign-ups making it the fastest-growing app in history. This shiny new mobile-only social platform (available in more than 100 countries for iOS […]
Jobs? We Got ‘Em
How would you like to get all dressed up and celebrate your colleague’s 32 Under 32 nomination with the advertising community? Well, we’re hiring again so this could be your chance! Check out our open roles on our Careers Page: Come work with us!
Emily Zugay Rebrands Gushers and Fruit by the Foot
This month Gushers and Fruit by the Foot are rebranding with the help of TikTok designer Emily Zugay for some… umm.. interesting redesigns that have already racked up millions of views. The campaign featured a full brand refresh for each brand, a TikTok co-branded giveaway for fans, and lots of surprises. And yes, the General […]
TSL x REM5 Discovery Day
The easiest way to predict the future is to spend time living in it. We explored the worlds of VR, AR, AI, and the metaverse at REM5 STUDIOS to get hands-on experience with the latest tech and innovations that will be shaping the future of social media. Not only did our teams literally immerse themselves […]
If You Haven’t Tried Ice Cream Wrapped in Fruit Roll-Ups Yet, Today Is Your Day
What happens when your brand goes viral on TikTok and you’re *not* on TikTok? You get on TikTok, duh. This is exactly what happened for our client Fruit Roll-ups when it was discovered that wrapping ice cream in a Fruit Roll-Up results in a delicious and satisfyingly crunchy treat. Thanks to smart clients, an engaged […]
Hang out with us at South by Southwest!
South by Southwest (SXSW) is an annual event held in Austin, Texas that celebrates the convergence of tech, film, music, education, and culture. Known for bridging the gap between innovation and application, SXSW was the birthplace of location-based social, live social video, and even Twitter moving from niche start-ups into the mainstream. And this year, […]
TSL @ 2023 Student Ad Summit
This month we sponsored and sent a crew to the AdFed Student Ad Summit, the annual two-day networking event for students and young professionals just starting out in the marketing, communications, PR, and advertising industries. Beyond networking with attendees at our event booth, we also hosted an agency open house and tour at The Social […]
The Social Lights Welcomes New VP of Operations
We are happy to introduce Ali Olson! She joins our team at The Social Lights as Vice President of Operations with over 12 years of experience. She will be focused on driving operational excellence forward in the constantly-changing landscape of social media. Ali is a lover of process, all things social media, and process. And […]
