MIMA / PRSA Present: Facebook for Business
Last night we attended the mima/PRSA “Facebook for Business” event with guest speaker Joe Benarroch. Despite dedicating an embarrassing number of hours per week to the social platform, Joe still taught us a few things: “Everything is built around people – people are at the center of everything.” As an advertising platform, Facebook presents an overwhelming opportunity. […]
The Social Lights Welcomes Libby Benda & Jane Lee
The Social Lights is pleased to welcome two new team members this September: Elizabeth (Libby) Benda and Jane Lee. Libby joins The Social Lights as Community Manager and Jane Lee as Graphic Design intern. Both young women participated in The Social Lights Community Manager Training Program this summer. A recap of the program can be found […]
The Social Lights Board of Advisors
We are proud to introduce our Board of Advisors! We are extremely grateful to have the support and guidance of this talented team of business professionals. With experience spanning strategic planning, global technology, digital strategy, consumer insights, corporate communications, education, and economics, The Social Lights has a solid team in place to help take our […]
Our Clients Rock It At the Minnesota State Fair
Who doesn’t love the Minnesota State Fair? The Social Lights® sure do! And we’re proud to work with clients who participate in the Great Minnesota Get Together each year. Be sure to check out O’Gara’s at the Fair, as well as the Green Mill Pizza Cruiser – and wash it all down with a cold […]
Educating the Next Generation of Marketers
The Social Lights® to Host Social Media Marketing Workshops As the business world coincides with the evolution of social media and technology, the job title Community Manager is now more important than ever. Brands need voices—and people to manage them as they engage in two-way dialogue on behalf of brands. That’s where the Community Manager […]
See What Vine Artist Nick Massahos (Mastodon) Has to Say…
Most people know him as Nick Mastodon on Vine, but at The Social Lights he’s known as Nick, the Community Manager Training Program (CMTP) student who played iPad accordion on day one and continued to entertain and impress throughout the course. Born and raised in Minnesota, Nick’s popularity in the social media world has grown […]
The Social Lights Is On The Move!
We’ve outgrown our current office space and landed on a new one in the North Loop neighborhood of downtown Minneapolis. We will be moving to our new location on 1st St N and 1st Ave N this August. Look out for photos on our Facebook Page soon, but in the meantime, here’s a glimpse at […]
Final Week of CMTP Wraps Up Essentials, Recipes for Success
As our Summer 2013 Community Management Training Program comes to a close, we brought in two local communications and strategy experts to provide insights and advice to students seeking careers in social media. Paul Isakson, Co-founder and Partner in Strategy at MakeMatter, offered students a presentation on establishing a brand strategy and communicating with a […]
The Latest from The Social Lights
In case you didn’t hear… This summer we’re hosting the world’s first Community Manager Training Program, and graduating our first class of 16 students on August 1, 2013! In addition to education, the program is set up to provide high quality social media and digital marketing talent to companies ready to step it up on […]
Social Media Strategist Catherine Engel Dishes On Analytics
Digital and social media strategist Catherine Engel knows her way around analytics and reporting, so lucky for The Social Lights CMTP class, she offered plenty of wisdom on the topic. Engel’s presentation aimed to give students an understanding of the role of analytics for digital and social media, as well as types of metrics and […]
