TikTok’s U.S. Shake-Up: What Marketers Should Do Now
The Latest U.S. TikTok users will have to download and use a new U.S. app. If the migration goes smoothly, your current TikTok approach can hold steady. If not, be ready to pivot as if the app were banned. A Wall St. Journal report this week points to a framework that shifts control of TikTok’s […]
Is Social Dead? Zuck Thinks So. We Disagree.
We just think it’s changed. And honestly, that’s what keeps things interesting. Wait, What’s Happening? In case you missed it, Mark Zuckerberg all but declared social media dead in recent FTC testimony. As part of an ongoing trial in which the FTC argues Meta holds a monopoly over social networks, Zuckerberg’s strategy has been to […]
