Met Gala 2025’s theme? “Superfine: Tailoring Black Style.” A celebration of craft, culture, and style as a powerful storytelling force. As an unapologetically playful brand, Fruit Roll-Ups created a way to lean in, not sit out.
Known for flipping social trends into brand love (see the TikTok ice cream hack or a play on Is It Cake?), Fruit Roll-Ups didn’t just post to align with the Met Gala conversation—it created a centerpiece to add to the conversation: a couture, hand-stitched look made entirely from real Fruit Roll-Ups sheets.
From Sketch to Sweet Couture: How We Built It
Fruit Roll-Ups tapped students from the University of Minnesota’s Apparel Design program to co-create with its audience to bring a shared vision to life.
Inside The Social Lights Content Studio, a one-day creative marathon unfolded: 8+ hours of sketching, layering, sealing, and stitching candy fabric into a wearable, tailored blazer and flowing color-splashed skirt.
The finished look? A design that honored the bold tailoring and artistic craftsmanship celebrated in this year’s Met Gala theme with an unexpected, joyful twist only Fruit Roll-Ups could deliver.
Why Fruit Roll-Ups Had Permission to Play
The Met Gala isn’t just a night of fashion. It’s internet canon. Fruit Roll-Ups has earned its place in playful, participatory culture through years of joyful, fan-first social strategy. With a Gen Z audience who embraces reimagination, creativity, and remixing, the brand didn’t force itself into a fashion conversation. It brought a different kind of craftsmanship rooted in nostalgia, invention, and delight.When a brand knows its lane and shows up as itself, it doesn’t just join cultural moments. It expands them.
