When we saw this TikTok that showed a scoop of mango sorbet getting added to the middle of a Fruit Roll-Up and instantly freezing to create a crunchy fruit-wrapped ice cream burrito, we knew this was our moment to get the internet (and the world) excited about trying Fruit Roll-Ups in a brand new way.
Shorty Award: Silver Honor for TikTok
Webby Winner: Real Time Response
We set out to feed Gen-Z’s hunger for rule-bending entertainment and humor by making snack time a vibe.
Shorty Award Winner for Instagram Presence
Gold Honor in Memes, GIFs, & Emojis
We tapped into our target’s love of 90s nostalgia by having Sir Mix-A-Lot remix his biggest hit to help break the news on social through a collab video with the icon himself – and so “Baby Got Back” became “Bagel Is Back.”
Best in Social at AdFed: The Show 2024
Webby Honoree: Integrated Campaign
When Fruit By The Foot and Gushers reached out to help tell our social fandom that the brands were updating their packaging for the first time in over a decade, we took a modern social approach.
Shorty Award: Winner in Rebrand Campaign
Shorty Award: Finalist in TikTok Partnership
