How Marketers Can Use Facebook Groups to Foster Brand Loyalty
Facebook is doubling down on its commitment to a closer, more connected world. From Zuckerberg’s 5,000-word manifesto in February to his updated vision for the platform, the social giant is set on bringing people together. In mid-July, Facebook announced that brands would be able to create groups within their Page. We’re really, really big fans […]
How Amazon could force Facebook’s hand in eCommerce
This article was previously published at Social Media Today. Jeff Bezos and Amazon are drawing attention with recent rumors about launching a personal messaging app. The app, reportedly called ‘Anytime’, would link users through one-to-one messaging. Additionally, it’s rumored that the app would include integrations for many Amazon service offerings. The following snippet comes from Marketing Dive: Further, […]
Top 10 Things We Learned from the Advanced Facebook Advertising Conference
The Social Lights had the pleasure of participating in the Advanced Facebook Advertising Online Conference by Social Fresh. Since it’s an online conference, it’s technically still going on, but we were so excited to share our Top 10 list with you that we couldn’t wait until it was over. 10 Things We Learned: Crop the […]
Social Sweepstakes
The Social Lights have crafted a couple of Facebook Sweepstakes for clients this month. Check them out, enter to win, and use the tips provided below for crafting your own Facebook Sweepstakes! River’s Edge Music Festival Ticket Giveaway Want to win a pair of tickets to see Dave Matthews Band LIVE in St. Paul? How […]
It’s About Time! Facebook Timeline for Brand Pages
With Facebook Timeline for Brand Pages comes a whole lotta changes! For better or for worse, all brands will transition to the timeline layout on March 30th. Existing brands have until the end of the month to play around with it. The new format is very similar to Timeline for Facebook profiles – a large […]
Content is Key…Especially this Time.
Face.Book.Time.Line Let’s face it, we (and I speak for ALL of us) are obsessed with the latest and greatest gadgets and apps, in a frenzy for more fans and followers, frantically tweeting, posting and pinning to keep our companies in front of our customers. BUT WHY? All this frenzy for what? Because it’s good for business, […]
