Here’s Another Hit: Straight Outta Cooperstown
Taking something familiar and making it new is at the heart of many successful internet memes. Maybe that’s why Straight Outta Cooperstown has taken off. The Tumblr cleverly mashes up hip-hop figureheads and baseball classics into an imaginary series of trading cards, which adds up to quite an effective visual gag. So imagine our delight when we learned our […]
Facebook’s Boost Your Business Event – Minneapolis
The Social Lights attended Facebook’s most recent Boost Your Business event in Minneapolis, held right in our neighborhood at Aria. Small business marketing experts gathered along with a panel of local businesses to chat Facebook ads and everything that goes along with them. We’ve rounded up our takeaways from Facebook’s Minneapolis Boost Your Business event: […]
#TrendsTuesday: Stolen Tweets and Vertical Videos
Social media evolves at the rapid-fire pace of the internet. Here’s a rundown of some of the most recent and relevant social media news and trends, so you can keep up with new possibilities and changing functionality. Don’t be surprised if your Twitter page doesn’t look quite right – it’s probably because Twitter tore down the wallpaper. Twitter […]
Post-Serial Podcasting in the Twin Cities: The Weekend Starts Now
Two Twin Cities niche media champions – James Norton from The Heavy Table and Taylor Carik from Secrets of the City (SotC) – have joined forces to produce The Weekend Starts Now, a triumphant new local podcast series, with help from audio engineer Adam Voreis. However, this is not their first podcasting rodeo. We spoke to SotC head Carik […]
#TrendsTuesday: Facebook shops and new ways to Snap
Social media evolves at the rapid-fire pace of the internet. Here’s a rundown of some of the most recent and relevant social media news and trends, so you can keep up with new possibilities and changing functionality. Ever since Facebook launched messenger as a standalone app, it’s been clear they aim to keep users within their own framework […]
Calling All Social Media Professionals… We’re Hiring!
Do you have a passion for doing meaningful work, a strong desire to never stop learning, and an insatiable curiosity about the future of technology and communications? Well, you’ve come to the right place. Our approach to social media strategy combines all of this, and more. We understand that managing a branded social presence takes more than a college […]
The Startup Capital of the North
The Twin Cities are a fertile ground for creative thought, technological innovation, and savvy business people. This was made especially concrete at Beta.MN 2.0, an event allowing local startups to demo their products while meeting and mingling with entrepreneurs, investors, and supporters. The event was held Thursday, May 14, 2015 at the Surly brewery, which proved to be the […]
Are You Ready for RTM in 2015?
Some of the best Real Time Marketing (RTM) is brushed off as brands getting lucky or just being in the right place at the right time. In a few instances this is true. But smart brands know that there are plenty of opportunities to prepare for RTM – and according to Trendology author Chris Kerns, […]
Social Media: 4 Factors to Focus on in 2015
In 2014, we saw video apps take off (mobile video impressions grew 350%), new networks like Yik Yak and ello emerge, and a movement toward high quality images and “Images for Information” instead of plain text or standard images. We also saw some epic social media wins and fails. Winners included NASA, the ALS Foundation, […]
To hashtag or not to hashtag?
Each social media platform has its own set of best practices when it comes to hashtags, and we think it’s time someone put together a little cheat sheet to keep track. When used in the correct way, hashtags help amplify your content and create valuable engagement. This quick graphic will help you determine whether or […]
