What We’re Into Right Now
Instagram Glasses …if they ever become a reality DOMO’s employee social media policy Transplanted right from TechCrunch, “Back in May, Josh James, the co-founder of analytics company Omniture and now CEO of business intelligence startup Domo, announced an eyebrow-raising idea: He was kicking off an eight-week initiative that would require every one of Domo’s 130 […]
Top 10 Things We Learned from the Advanced Facebook Advertising Conference
The Social Lights had the pleasure of participating in the Advanced Facebook Advertising Online Conference by Social Fresh. Since it’s an online conference, it’s technically still going on, but we were so excited to share our Top 10 list with you that we couldn’t wait until it was over. 10 Things We Learned: Crop the […]
In Support of Social Media – Statistics to Prove It
How in the world does one measure the return on social media marketing? …Justify the time, resources and hired help to manage the many social media profiles connected to your company? Well, that data is getting stronger, and it’s all pointing positively towards social media being, “well worth it.” Companies that are dedicated to growing […]
Social Sweepstakes
The Social Lights have crafted a couple of Facebook Sweepstakes for clients this month. Check them out, enter to win, and use the tips provided below for crafting your own Facebook Sweepstakes! River’s Edge Music Festival Ticket Giveaway Want to win a pair of tickets to see Dave Matthews Band LIVE in St. Paul? How […]
Green Mill Pop-Up Pizza Parties
The Social Lights have been having a ton of fun launching some Integrated Event Marketing campaigns this June! What exactly does Integrated Event Marketing mean? It’s when we blend physical events with digital + social media promotions. For our client Green Mill Restaurant & Bar, we came up with a series of Pop-Up Pizza Parties […]
It’s About Time! Facebook Timeline for Brand Pages
With Facebook Timeline for Brand Pages comes a whole lotta changes! For better or for worse, all brands will transition to the timeline layout on March 30th. Existing brands have until the end of the month to play around with it. The new format is very similar to Timeline for Facebook profiles – a large […]
The Power of Pinterest
I am a Pinterest addict both personally and professionally. I do believe it will be THE social media tool of 2012 as it is fun, visually appealing and, of course, addicting. I think Pinterest can and should be used for marketing purposes, but it is a trickier social media platform to master from a marketing […]
When UGLY is a Good Thing.
An e-commerce Case Study about our client UltimateUglyChristmas.com‘s thriving Ugly Christmas Sweater business. How did we help UltimateUglyChristmas QUADRUPLE sales this year? Read our CASE STUDY for all the juicy details! To learn more about UltimateUglyChristmas.com, read some of the press clips: The Milwaukee Journal Sentinel The New York Times The Washington Post Yahoo! News […]
Social Media Predictions for 2012
Here are The Social Lights’ Predictions for the State of Social Media in 2012: Shopping will become an increasingly social experience from start to finish. From researching products prior to purchase (comparing prices, reviewing ratings, checking availability, coupon/sale searching) to making an assessment and announcing your verdict post-purchase (leaving positive or negative feedback, tagging items […]
Shift Happens.
SHIFT HAPPENS. And we DARE you to embrace it. The Social Lights dare you to Shift to Social this 2012. We mean shift your advertising or traditional marketing budget to social media strategy, monitoring and creative campaigns. There is something big, something mysterious, something almost magical happening. Social Media is getting harder, better, faster, stronger…just […]
