Breaking Down Why CPMs Rise During the Holidays
This article was previously published at Social Media Today. You’re running campaigns as usual, good ones. Campaigns that have succeeded in the past. Some might have even returned best-in-class results. All of a sudden, though, the cost of those same strategies and campaign structures increased in October, and your November numbers are even higher. What […]
How Amazon could force Facebook’s hand in eCommerce
This article was previously published at Social Media Today. Jeff Bezos and Amazon are drawing attention with recent rumors about launching a personal messaging app. The app, reportedly called ‘Anytime’, would link users through one-to-one messaging. Additionally, it’s rumored that the app would include integrations for many Amazon service offerings. The following snippet comes from Marketing Dive: Further, […]
In Support of Social Media – Statistics to Prove It
How in the world does one measure the return on social media marketing? …Justify the time, resources and hired help to manage the many social media profiles connected to your company? Well, that data is getting stronger, and it’s all pointing positively towards social media being, “well worth it.” Companies that are dedicated to growing […]
