Spring Forward With New Social Media Platform Features
Fresh features are blooming this season! We’re seeing 4 new social media features that could spring business forward. Don’t worry, we broke them down into what they are, what your business can do with them, and why it’s useful. This is a great opportunity to test and experiment on social media and see what hits […]
What Happens If TikTok Gets Bought? Breakdown of Potential Buyers
Time is running out for TikTok. In just days, on April 5, the popular video app faces a ban in the U.S. unless a deal is struck to sell its American operations to a domestic owner. This looming deadline has created an atmosphere of urgency and uncertainty for creators, brands, and users alike. Senators are […]
TikTok’s Ban Extension Ends in Early April
We last talked about the TikTok ban on January 22nd, one day after Trump issued an executive order extending the potential ban of the platform. In that post, we covered user sentiment and potential options for brands. Since then, there have been significant developments in this story. Come along! Social Platforms Preparing to Catch TikTok’s […]
Social-First Thinking From SXSW
Put on your mental cowboy boots and tighten your metaphorical bolo tie as we bring you social-first happenings from this month in Austin, TX. SXSW 2025 proved once again that the future of social is all about authenticity and real-time connection. What are brands in search of? Marketing cheat codes to build buzz and drive […]
Should Your Brand Join Bluesky?
In 2023, Threads was released, shaking up the social media landscape. This year, Bluesky has emerged as a new contender—one that’s sparking curiosity as well as skepticism. Promising decentralization, transparency, and creative freedom, Bluesky is attracting early adopters and influencers who are eager to explore alternatives to the legacy platforms of today. We know what […]
5 Creator Power Couples to Partner With In 2025
When it comes to influencer couples, opinions are always divided—but love them or hate them, partnering with the right duo can drive the right KPIs for your brand. The challenge lies in choosing the right pair to connect with your target audience. Our team has scoured the internet for influencer couples who are making waves […]
Decoded: 5 Ways To Reach Clean Girls On Social
Whether you are scrolling through beauty, wellness, or fashion content on social, you have most likely heard of the “clean girl aesthetic.” Defined as “a fashion microtrend that focuses on a minimalist and fresh approach to beauty and fashion,” this aesthetic represents a more natural makeup look, effortless appearance, and overall prioritization of self-care. Though […]
Brands That Got Weird During The Big Game
No matter which team you were rooting for last night, chances are you tuned into social media in between the downs and commercial breaks. And while there wasn’t much competition happening on the big screen, brands were competing for attention on the second screen (ahem, mobile devices). We’re here to bring some highlights from the […]
3 Brands With Unexpected Valentine’s Day Campaigns On Social
Love is in the air! So we’re sharing three brands we love from our feeds that prove that the best Valentine’s Day campaigns go beyond tradition and invite audiences to join in on the fun. From interactive activations to unexpected collaborations, these campaigns capture engagements and hearts. Let’s explore the key takeaways that can help […]
Decoded: Trending New Year’s Resolutions For Content Ideas
New beginnings and bold intentions are already making waves across social media. As expected, mainstream interest in health and lifestyle revamps fills feeds throughout January—but this year’s trends, drawn from popular media publications and social chatter, suggest a shift toward balanced, holistic living rather than extreme overnight transformations. Here are five bets we’re placing to […]
