Social Media Trends: Q4 | 2016
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users. The following is a birds-eye view of the evolving […]
A (Better) Look Ahead at Social Media in 2017
The new year brings inspiration towards self-betterment, aspirations of bucket list goals, and self-evaluations of what could be. What’s next? What do I want? Where do I want to be? How do I get there? Individuals and businesses take stock of where they’ve been and where they want to go. The same is true in […]
How to Make Instagram Shoppable
Many marketers think of Instagram as only a window gallery for their products or services, leaving sales to Facebook or AdWords. Due to Instagram not allowing clickable hyperlinks in comments or the post description, it’s an easy assumption to make, though a wrong one. Savvy marketers have figured out how to make Instagram a profitable […]
Explore the Best of Minneapolis With Minnstagram Bingo
What happens when you combine Summer 2016, Instagram enthusiasts and the beautiful city of Minneapolis? Minnstagram Bingo™, of course! The Social Lights recently launched their Summer 2016 Instagram contest, Minnstagram Bingo, to inspire Minnstagrammers to capture the most ♡-worthy photos of their beautiful city. Oh, and did we mention the winner will receive a custom […]
How to Create a Highly Entertaining Snapchat Story
Snapchat’s popularity is booming. The video and photo sharing app currently has an estimated 150 million daily users, compared to Twitter’s 140 million. And with Snapchat being the number one free app (or not far from it) in the App Store for the last few months, I’d bet that number will only rise in the […]
How Brands are Using Snapchat
Snapchat’s growth is staggering. From May 2015 to May 2016, Snapchat video views grew from 2 billion a day to 10 billion. This tops Facebook’s 8 billion daily video views, despite Snapchat having far fewer active users. Snapchat recently surpassed Twitter with a reported 150 million daily active users compared to Twitter’s 140 million. As I […]
2016 Social Media Trends You Should Know About
Lucky for you, we’ve sorted through the digital noise to produce the 2016 Social Media Trend Report which describes the major social media updates from Q1 2016 and what they mean for your business. [slideshare id=61208607&doc=tsl2016socialmediatrendreport-160421200427] What Are the Themes From the Quarterly Trend Report? New Video Features From longer Instagram videos to the rise […]
3-Emoji Review: Giving + Blocking + Clapping
Fueling Good Is All About Giving Back Now, you can dine out AND put money towards a good cause. Yes, that means you don’t need to feel guilty about eating the whole burger. Blue Plate Gives has launched at Longfellow Grill with their own Fuel Good Machine. If you dine with Longfellow, you will receive a Blue Chip to […]
The Social Lights Sponsors Twin Cities Startup Week
We’ve got a sweet spot for startups (especially Minnesota-based ventures)! Not that long ago, we were pitching ‘The Social Lights’ in business plan competitions and giving the ol’ elevator pitch to everyone within earshot. So when an opportunity to sponsor Twin Cities Startup Week arose, we jumped at the opportunity. Showcasing the best from the Startup […]
3-Emoji Review for Secrets Of The City
Everything On A Stick at #mnstatefair If you forgot, your Twitter feed reminded you. The Great Minnesota Get-Together kicked off yesterday and is complete with 40 new foods, 11 new frozen treats and 2 new rides on the Mighty Midway. Prepare to hear about all of the crazy foods indulged by your friends and co-workers […]
