What Do You CRAVE?

The Social Lights usually crave coffee, baked goods or a juicy steak…but this time we are talking about the Minneapolis / St. Paul “Ultimate Guide to Women-Owned Businesses in the Twin Cities.” The 2nd Edition of CRAVE Minneapolis / St. Paul features 100 female entrepreneurs spanning a variety of industries – from fashion tape to […]

Can I Get Your Number?

No I’m not talking about that barely seen Anna Faris romantic comedy.  And I’m not trying to ask you out on a date.  I’m talking about Klout.  Klout analyzes all your social media platforms and gives you a score out of 100 based on the influence you have over your Facebook friends and Twitter followers. […]

Fork in the Road: The Tale of a Social Food Truck

Facebook and Twitter Told Me….there’s Food Down the Street! If you live in the Twin Cities and haven’t experienced the new craze of dining at a food truck, well then you are truly missing out. Over the last year or so, there have been numerous food trucks popping up all over Minneapolis and St. Paul. […]

October News.

The Social Lights Sentinel October It’s October already and social media seems to be changing faster than the leaves lately! Along with a different newsfeed, Facebook has introduced a whole new concept named Facebook Timeline. But before businesses get too spooked by all the new changes, remember we have your back here at The Social Lights. Read […]

Social Media & the Future of Shopping

Shoppers are Getting Social! The shift from traditional to digital advertising and communications is occurring rapidly, especially for retailers. Those that are slow to shift to social media and digital promotions will be left dazed in the dust. The companies that figure out how to harness the power of social media to their full advantage […]

A Cure for QR Code Overload

QR Codes.  You can’t escape them.  From billboards to bus shelters, these digital squares are here to stay.  But not everybody cares. It’s just one more thing to ignore in the thousands of media messages we see every day. That’s why slapping a QR code at the bottom of an ad or poster isn’t going […]

Back to School (Sorta)

It’s That Time of Year Again! When parents rejoice and children set out in their crisp clothing, toting their brand new backpacks, on a 180-day adventure. Remember those days? First day of school pics, classroom assignments, team tryouts? We do! The Social Lights are extremely excited about this fall’s Back to School season. As recent […]

Enchanting to Meet You!

The Social Lights® are big fans of Guy Kawasaki! We received autographed copies of his latest book, enchantment! Let us know if you want to borrow it, great read!

The Social Lights – The Startup Story

The Startup Story The Social Lights® is the product of countless hours of research, an endless supply of entrepreneurial drive, and the never-stop-learning mentality of Emily Pritchard and Martha McCarthy. The duo met during their freshman year of college at the University of St. Thomas and the student-athletes quickly became good friends. As two of […]