The Changing Face of Communication
The Times they are a Changin’ [slideshow] by AC Johnson Photography Gone are the days of typewriters, rotary phones and snail mail…of dial-up, phone books and dusty dictionaries. Enter – Digital Correspondence. Smartphones, emails in rapid succession, texts, DMs, status updates, push updates, check-ins, incessant email checking… It is APPsolutely time to embrace these new […]
Black Friday Goes Social
Black Friday. You either enjoy it or avoid it. However, the recession coupled with the digital age has turned the tables with consumers in control and retailers doing whatever it takes to get us into their stores. Black Friday has been a holiday tradition for over 30 years. The phrase “Black Friday” was coined in reference to […]
Just in Time for the Holidays!
A Special Announcement from the elves at The Social Lights™ Ok, we realize it is a bit early to start celebrating the holidays. But we just can’t help it. 2 GINGERS IRISH WHISKEY™ launched in Twin Cities liquor stores last week, just in time for the holidays! Take a minute (ok, we lied, 1.5 minutes) […]
What Do You CRAVE?
The Social Lights usually crave coffee, baked goods or a juicy steak…but this time we are talking about the Minneapolis / St. Paul “Ultimate Guide to Women-Owned Businesses in the Twin Cities.” The 2nd Edition of CRAVE Minneapolis / St. Paul features 100 female entrepreneurs spanning a variety of industries – from fashion tape to […]
Can I Get Your Number?
No I’m not talking about that barely seen Anna Faris romantic comedy. And I’m not trying to ask you out on a date. I’m talking about Klout. Klout analyzes all your social media platforms and gives you a score out of 100 based on the influence you have over your Facebook friends and Twitter followers. […]
Fork in the Road: The Tale of a Social Food Truck
Facebook and Twitter Told Me….there’s Food Down the Street! If you live in the Twin Cities and haven’t experienced the new craze of dining at a food truck, well then you are truly missing out. Over the last year or so, there have been numerous food trucks popping up all over Minneapolis and St. Paul. […]
October News.
The Social Lights Sentinel October It’s October already and social media seems to be changing faster than the leaves lately! Along with a different newsfeed, Facebook has introduced a whole new concept named Facebook Timeline. But before businesses get too spooked by all the new changes, remember we have your back here at The Social Lights. Read […]
Social Media & the Future of Shopping
Shoppers are Getting Social! The shift from traditional to digital advertising and communications is occurring rapidly, especially for retailers. Those that are slow to shift to social media and digital promotions will be left dazed in the dust. The companies that figure out how to harness the power of social media to their full advantage […]
A Cure for QR Code Overload
QR Codes. You can’t escape them. From billboards to bus shelters, these digital squares are here to stay. But not everybody cares. It’s just one more thing to ignore in the thousands of media messages we see every day. That’s why slapping a QR code at the bottom of an ad or poster isn’t going […]
Back to School (Sorta)
It’s That Time of Year Again! When parents rejoice and children set out in their crisp clothing, toting their brand new backpacks, on a 180-day adventure. Remember those days? First day of school pics, classroom assignments, team tryouts? We do! The Social Lights are extremely excited about this fall’s Back to School season. As recent […]
