If You Haven’t Tried Ice Cream Wrapped in Fruit Roll-Ups Yet, Today Is Your Day
What happens when your brand goes viral on TikTok and you’re *not* on TikTok? You get on TikTok, duh. This is exactly what happened for our client Fruit Roll-ups when it was discovered that wrapping ice cream in a Fruit Roll-Up results in a delicious and satisfyingly crunchy treat. Thanks to smart clients, an engaged […]
Our Award-Winning Work Won Awards!
We don’t do it for the hardware, but we’re not mad about our amazing client work being recognized as best-in-class. The American Advertising Awards competition, home of the ADDY Award, recognizes and rewards the creative spirit of excellence in the art of advertising. It is the advertising industry’s largest and most representative competition, attracting over […]
Hang out with us at South by Southwest!
South by Southwest (SXSW) is an annual event held in Austin, Texas that celebrates the convergence of tech, film, music, education, and culture. Known for bridging the gap between innovation and application, SXSW was the birthplace of location-based social, live social video, and even Twitter moving from niche start-ups into the mainstream. And this year, […]
TSL @ 2023 Student Ad Summit
This month we sponsored and sent a crew to the AdFed Student Ad Summit, the annual two-day networking event for students and young professionals just starting out in the marketing, communications, PR, and advertising industries. Beyond networking with attendees at our event booth, we also hosted an agency open house and tour at The Social […]
Generative Art is Trending
Generative art tools have been trending this month. As a social media agency, The Social Lights is never afraid of emerging technology and instead we jump into exploring how to use it to increase our creativity and value to our brands. For example, when the A.I. tool DALLE-Mini became available this summer, we helped two […]
The Social Lights Welcomes New VP of Operations
We are happy to introduce Ali Olson! She joins our team at The Social Lights as Vice President of Operations with over 12 years of experience. She will be focused on driving operational excellence forward in the constantly-changing landscape of social media. Ali is a lover of process, all things social media, and process. And […]
The Social Lights’ CEO Featured on Twin Cities Business Podcast
Our CEO, Emily Pritchard, was welcomed as a guest on the By All Means Podcast by Twin Cities Business this month. Social media agencies didn’t even exist when The Social Lights was founded, but today, most modern brands rely on a partner like TSL to help them develop strategy, create content, and oversee community management […]
The Social Lights makes the Inc. 5000
The Social Lights has made the Inc. 5000 list, which features the 5,000 fastest-growing private companies in the US. This is the second time that The Social Lights has made the list. This achievement wouldn’t have been possible without our incredible team, amazing clients, and community of peers who push us to be our best. […]
Little Miss Trending Topic
When it comes to trending topics and remix memes, one of the most popular and fastest growing examples last month was Little Miss. Taking inspiration from the children’s classic series Mr. Men and Little Miss, this meme format started on Tumblr last year but spread like wildfire in recent months – powered by Twitter, then […]
Are These The First-Ever Co-Tweets?
The power of a social brand is in bringing people together. So when one of the biggest social platforms debuted a new capability for combining two profiles sharing the same content, our team at TSL was quick to jump in and test it out. Last month Twitter introduced a new tweet method called CoTweets, where […]
