When The White Lotus drops a new season, it doesn’t just entertain – it inspires. Season 3 landed in Thailand and, once again, has sparked a full-on cultural ripple effect that fills feeds each Monday. From resortcore fashion to digital detox retreats, this summer’s hottest trends are channeling the show’s luxe, yet unhinged energy. So if your feed feels like one big tropical mood board – blame Mike White. Here are four summer trends we see blooming from The White Lotus Season 3 – plus how brands and creators can ride the wave.
1. White Lotus Pilgrimages: Thailand Takes Off
Bangkok, Phuket, Koh Samui: these dreamy locales are top of the summer travel wishlist. Resorts featured in the show are rolling out luxe packages and influencer-ready poolside moments. Social media conversations about traveling to Thailand increased by 60% following the season’s debut on February 16, 2025.
There were nearly 1.4 million mentions of both The White Lotus and Thailand on social platforms, with an overwhelming 99% of the sentiment being positive.
Way In:
Travel brands can serve itineraries inspired by the show and creators can film “Pack with Me” or “Lotuscore Travel Diary” content. Hotels might offer a “Stay Like a White Lotus Guest” weekend complete with massages, mocktails, and mystery.
@travelandleisuremag Can you guess which @The White Lotus guests stayed here? 👀 This accommodation featured in ‘The White Lotus’ costs $10,000 per night 🎥 Annie Archer, T+L associate social media editor #traveltok #luxurytravel #whitelotus #thailand #fourseasons #island #resort ♬ Shipyard Sample OriginalMix – Official Sound Studio
2. Wellness Gets the VIP Treatment
Season 3 goes full zen mode, asking guests to hand over phones and lean into yoga, reiki, and “finding themselves.” Cue the rise of luxury wellness retreats, spiritual tourism, and content around intentional travel. Think: less email, more breathwork.
Way In:
Wellness brands can collab with creators on digital detox weekend challenges. Resorts might offer “White Lotus Reset” packages. What if creators made sunrise meditation content with breathtaking views and ambient soundtrack vibes?
@wellnesswj Are you joining me for our next one? 🦋🤍🧠🧘🏼 #wellnesswithjessretreats #wellnessretreat #yoga #healing #mindfullness ♬ original sound
3. Resortcore Revival
The fashion this season is rich vacationer chic: easy linens, maximalist prints, parasols and effortless glam. Whether you’re beach-bound or backyard lounging, White Lotus dressing is a whole aesthetic. The show’s influence on style is so strong that HBO teamed up with designers on official merch, from $98 scented candles to $725 designer caftans.
Way In:
Fashion brands are already leaning in—Away dropped a limited-edition luggage line inspired by the show, while H&M released a capsule collection full of vibey, White Lotus-ready fits. For creators, it’s the perfect moment to film outfit transitions or “What I’d Wear to a White Lotus Check-In” hauls. Bonus points for parasols, and cheeky monkey prints. Launch a #ResortcoreChallenge on TikTok and watch the vacation-core vibes take over. *Legal wants to plug a reminder that without an official partnership, brands must be careful to use protected IP. Lean into Thailand, cultural cues, or fandom lore to strike that IYKYK sweet spot.
@away All that’s left to do is book the trip. The White Lotus x Away Collection is ready for your next vacation. Shop the limited-edition drop at the link in bio.
♬ original sound – away
4. Meme-Ready Moments
What’s a White Lotus season without viral chaos? Season 3 delivers meme-able lines, soundtrack remixes, and TikToks reenacting awkward spa moments. Even the theme song is trending as the unofficial summer photo dump anthem.
Way In:
Hop on trending audio, remix scenes, or meme your way into relevance. Authenticity with an ownable twist that adds to the conversation always wins.
TL;DR
The White Lotus has officially become a summer blueprint: where to go, what to wear, how to vibe. And for brands and creators, it’s a reminder that tapping into cultural moments isn’t just fun—it’s powerful. When you meet audiences where their interests already are (in this case, on a sun-soaked Thai resort with a side of satire), you build relevance, spark engagement, and create content that feels less like marketing and more like being in on the joke. Whether it’s a travel collab, a trending audio, or a fashion drop with a wink, the brands that move fast and show up playfully in the moment are the ones we’ll still talk about long after the season ends.
