Emily Zugay Rebrands Gushers and Fruit by the Foot

Date

05.22.23

This month Gushers and Fruit by the Foot are rebranding with the help of TikTok designer Emily Zugay for some… umm.. interesting redesigns that have already racked up millions of views.

The campaign featured a full brand refresh for each brand, a TikTok co-branded giveaway for fans, and lots of surprises. And yes, the General Mills brands are really rebranding. But no, not necessarily with Zugay’s designs.

Watch the TikToks for Gushers and Fruit By The Foot, and read more about our work in PR Week: Why Gushers and Fruit By The Foot invited a TikTok star to roast their logos.

@therealgushers
duet with @emilyzugay Merch when? gushers logo emilyzugaystanaccount
♬ original sound – Emily’sTikTok.edu

@fruitbythefoot
Available in one store now…apparently? @emilyzugay #fruitbythefoot #logo #emilyzugaystanaccount
♬ original sound – Fruit by the Foot

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Background on The Social Lights
The Social Lights® is a social-first agency headquartered in Minneapolis that partners with clients to grow their business through strategy development, creative production, media buying, and social media management. Current clients include General Mills, Ecolab, Cargill, Caribou Coffee, Kwik Trip, Polaris and Massage Envy. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Learn more at The Social Lights.