This month Gushers and Fruit by the Foot are rebranding with the help of TikTok designer Emily Zugay for some… umm.. interesting redesigns that have already racked up millions of views.
The campaign featured a full brand refresh for each brand, a TikTok co-branded giveaway for fans, and lots of surprises. And yes, the General Mills brands are really rebranding. But no, not necessarily with Zugay’s designs.
Watch the TikToks for Gushers and Fruit By The Foot, and read more about our work in PR Week: Why Gushers and Fruit By The Foot invited a TikTok star to roast their logos.