Writing for social is more than just figuring out how to say something in 140 characters. Witty Community Managers need to aim those comic darts at the bullseye of a business problem – otherwise they’re just funny noise. To truly be effective, you need to have an overall goal in mind and a plan to achieve it.
The story that we tell is no longer static like an ad in a magazine. We get to use multiple channels to tell an ongoing story about our brand, and then multiple users get to interact with that story and make it their own.
And if you’re doing a good job managing your company’s social media platforms, ideally, each chapter of the story you share evokes more engagement naturally because your vision resonates with the individual and the collective vision of your community. You’re giving them what they want and keeping them from what they don’t.
For a limited time only – grab a free copy of Writing for Social Media: A Guided Workbook– created by The Social Lights®.
This Workbook Reveals…
How To Begin Developing Your Social Media Content Strategy
- -Learn the answers to Why? What? and the strategy behind How
- -Align the shared vision between your company and your customers
- -Build a strategic plan for developing marketing content for social media channels