Gina + Will Store Opens in Dinkytown, Encourages #Selfies

Date

08.29.14

Gina + Will is a brand new resale shop situated in the heart of Dinkytown {Minneapolis, MN}. Launched by our client Goodwill/Easter Seals MN, Gina + Will is a young adult concept store catering to the collegiate demographic.

We launched the Gina + Will brand across Facebook, Twitter, Instagram and Tumblr in time for their store opening on Aug. 23. We helped integrate social across the in-store experience as well, in the form of a Selfie Station and addition of an Enplug live social media display:
Since Gina + Will is a resale shop and the merch changes daily, we’re encouraging shoppers to share their fab finds with the community using the hashtag #GWFinds. It’s amazing the variety of styles we’ve seen already, from “Beer Pong Champion” tees to freshly pressed gingham shirts, to dainty floral sundresses — there’s something for everyone!

Since Gina + Will is among the 30+ retail stores operated by Goodwill / Easter Seals MN, the funds raised provide employment and other services for people with disabilities and other barriers. Shopping with a purpose has never looked so good!

Gina + Will is hosting a Happy Hour Party on Friday, Sept. 5 from 5:00pm – 9:00pm.

We’ll be there, you should join us!

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Background on The Social Lights
The Social Lights® is a social-first agency headquartered in Minneapolis that partners with clients to grow their business through strategy development, creative production, media buying, and social media management. Current clients include General Mills, Ecolab, Cargill, Caribou Coffee, Kwik Trip, Polaris and Massage Envy. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Learn more at The Social Lights.