Little Miss Trending Topic

Date

08.09.22

When it comes to trending topics and remix memes, one of the most popular and fastest growing examples last month was Little Miss.

Taking inspiration from the children’s classic series Mr. Men and Little Miss, this meme format started on Tumblr last year but spread like wildfire in recent months – powered by Twitter, then Instagram, and then TikTok.

Our clients got in on the action, including Little Miss Always Needs a Snack from Dunkaroos, Little Miss Always Orders the Iced Coffee for Caribou Coffee, Little Miss Just Asked an 8 Year Old Buying Gummy Worms If They Need Any Gas Today for Kwik Trip, and Little Miss Picks Out the Rye Chips from Chex Mix (with an organic reach of more than 13 million on Facebook!)

This is a good example of a remix meme, where brands can get involved to add to the trend by leaning into their unique social voice and value proposition, while engaging users and giving them something to share.

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Background on The Social Lights
The Social Lights® is a social-first agency headquartered in Minneapolis that partners with clients to grow their business through strategy development, creative production, media buying, and social media management. Current clients include General Mills, Ecolab, Cargill, Caribou Coffee, Kwik Trip, Polaris and Massage Envy. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Learn more at The Social Lights.