Minnesota Retailers Association Event Recap

Date

11.06.15

We were invited to speak at The Minnesota Retailers Association‘s Crushin’ It With Customers Event at Boulay, joining with Nina Hale, Inc. and Blue Earth Interactive. The subject: Digital Strategy for the 2015 holiday season. Here’s a few of our favorite takeaways – in tweet form, of course!
Google Search Insights

"Near me" @Google searches have doubled since last year and 3x since 2011 #CrushinItMN

— Collective Measures (@c_measures) November 6, 2015

Free Content Creation Tools
https://twitter.com/blueearth/status/662645499594452993
Content Planning

Allison @TheSocialLights: digital content should inform, entertain, or call to action. Great tip! #CrushinItMN pic.twitter.com/3rz18S8RNb

— Minnesota Retailers (@MnRetailers) November 6, 2015

Website Optimization

Even if your site is perfect people will always have questions – be ready! Consider adding live chat or a FAQ page. @blueearth #CrushinItMN

— The Social Lights (@TheSocialLights) November 6, 2015

Hungry for more? Check out the full version of our content planning deck below:
[slideshare id=54829991&doc=tsl-2015-retailcontentplanning-151106170251-lva1-app6891]

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Background on The Social Lights
The Social Lights® is a social-first agency headquartered in Minneapolis that partners with clients to grow their business through strategy development, creative production, media buying, and social media management. Current clients include General Mills, Ecolab, Cargill, Caribou Coffee, Kwik Trip, Polaris and Massage Envy. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Learn more at The Social Lights.