Impressions Are Now Views: What Does Meta’s Update Mean For You?
Late last year, Meta announced they would shift Facebook metrics from Impressions to Views. Now, more brands are seeing the
November 24, 2025
Late last year, Meta announced they would shift Facebook metrics from Impressions to Views. Now, more brands are seeing the
At the AI Lighthaus Summit, Caroline Holden said something simple but powerful: the next wave of breakout builders will be
At our inaugural AI Lighthaus Summit, we welcomed Austin Ambrozi as one of our keynote speakers. Austin, Co-Founder & COO
Pinterest is moving from mood boards to measurable intent. At Pinterest Presents 2025, the platform announced features that make planning
YouTube isn’t “just another digital channel,” it’s the #2 most-visited site on the internet behind Google. For brands, YouTube typically
The Latest U.S. TikTok users will have to download and use a new U.S. app. If the migration goes smoothly,
Threads just crossed 400 million monthly users. That milestone puts Meta’s text-first platform firmly in the spotlight, and back into
Pinterest has officially crossed a generational milestone: Gen Z now makes up more than half of its global user base,
Instagram just introduced three new ways to show up on the feed, the map, and beyond. We’re already seeing huge
