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RedNote vs. TikTok: What Brands Need to Know

With the TikTok ban looming, millions of users are migrating to RedNote and other TikTok clones like Neptune, Triller, and

January 16, 2025

TikTok Ban Likely Upheld: Next Steps for Brands

For maybe the first time ever, a Supreme Court hearing might impact the day-to-day operations of social media marketers.  On

January 13, 2025

Why Meta’s Third-Party Fact-Checking Exit Isn’t Surprising—But Still Raises Questions

Last week, Meta announced it’s scrapping its long-touted third-party fact-checking (3PFC) program in favor of a “Community Notes” style system.

January 10, 2025

New Year Wellness Marketing: 3 Social Media Tips to Drive Discovery

The start of a new year inspires a collective focus on better health, mindful habits, and strategies for greater productivity—setting

January 8, 2025

4 Things To Consider About The TikTok Ban In January

As 2025 Looms, Should Brands Still Bet On TikTok? The clock is ticking, and U.S. brands are staring down a

December 17, 2024

Power Up: How to Write Alt Text Effectively for Social Media

As marketers, we need to keep in mind the fact that blind and visually impaired people use social media too.

September 20, 2024

Power Up: The Art of Asking Curious Questions

Asking questions is something we all know how to do, but rarely work to get better at. When asked by

August 14, 2024

Decoded: Niche Creators To Partner With This Holiday Season

You don’t need a celebrity partner to break through the noise this holiday season. Compared to posts from public figures,

July 22, 2024
Image Text: DECODED: Social-First Bets for Holiday Planning. On a pink background with exclaimation points. Overlaid images include: Sound Bath bowls, a city street, a holiday table scape, strawberry pies in process of being assembled, and a young woman in a hat and sunglasses looking to her left.

Decoded: Social-First Bets For Holiday Planning

Tell me you’re in Marketing, without telling me you’re in Marketing…#ChristmasInJuly. We know holiday planning is in full swing and

July 9, 2024
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