Super Bowl Sunday has come and gone and thousands of brands wanted a piece of the action. Here’s a few we’ve selected as winners and losers in what some were calling the #BrandBowl:
Winner
DiGiorno has been on top of their RTM recently, starting with their live tweets of The Sound of Music on NBC. Their irreverent tweets were timely and cemented the brand further into the Real Time Marketing Hall of Fame.
YO, THIS GAME IS LIKE A DIGIORNO PIZZA BECAUSE IT WAS DONE AFTER TWENTY MINUTES #SuperBowI #SuperSmack #DiGiorNOYOUDIDNT
— DiGiorno Pizza (@DiGiornoPizza) February 3, 2014
YO, YOUR TEAM REMINDS ME OF DELIVERY PIZZA. TOOK ALMOST THREE HOURS TO GET WHERE IT’S SUPPOSED TO GO #DiGiorNOYOUDIDNT — DiGiorno Pizza (@DiGiornoPizza) February 3, 2014
Loser
JC Penney was supposedly “Tweeting with Mittens,” but everyone just thought their CM was drunk. The fact that it wasn’t even mitten weather (not by Minneapolis standards anyway) only added to the fail.
Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0 — JCPenney (@jcpenney) February 2, 2014
Winner(s)
Brands that responded to JC Penney’s tweets, including Coors Light and Kia to name a few. There’s no question that their responses were true Real Time Marketing.
.@JCPenney We know football goes great with Coors Light, but please tweet responsibly.
— Coors Light (@CoorsLight) February 3, 2014
Hey @jcpenney need a designated driver? — Kia Motors America (@Kia) February 3, 2014
Loser
Papa John’s tweeted a clearly canned halftime tweet that didn’t really make sense considering the scoreboard at the time (22-0).
It’s still up in the air… #Broncos #SeaHawks #SuperBowl pic.twitter.com/ebnjLwg8Gw — Papa John’s Pizza (@PapaJohns) February 3, 2014
Winner
Tide prepared Vine responses to other brands’ commercials, and while not exactly Real Time Marketing, it was a great way for them to take advantage of the buzz surrounding the ads. Their responses included Budweiser, Chevrolet, Jaguar, Oikos, and more. See their response to one of Go Daddy’s ads featuring a horde of tanning buffs below.
Whoa, that’s a lot of self-tanner @GoDaddy Gonna need a lot of @Tide #GetsItOut #SB48 https://t.co/J0IdvPCTfg — Tide (@tide) February 3, 2014
Loser
Clorox, because…ew.
We’re here to help clean up if this game turns out to be a Red Hot #BlowOut. #ToiletBowl #SB48 pic.twitter.com/BtTiqZ6whn
— Clorox (@Clorox) February 3, 2014
What do you think? Did we miss any Brand Bowl winners or losers?
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