Social Media Trends Report: Q2 2016

Date

08.16.16

We’ve sorted through the latest and greatest social media trends and platform updates to produce a new Social Media Trends Report. The deck describes the major social media updates from Q2 2016 and what they mean for your business.

[slideshare id=64030041&doc=tsl2016q2trendreport-160714152514]

What’s Trending on Social Media This Year?

Livestreaming
From Chewbacca Mom to political protests, livestreaming is gaining traction with users who are captivated by the immersive and unpredictable experience it provides.
Snapchat
Snapchat introduces Memories, redesigns Discover, and shows no signs of slowing down with their platform updates and new advertising opportunities. [Our friends at Snapchat gave us a sneak peek, but we can’t share the news quite yet.]

Facebook Video
From debuting the ability to leave video comments, to favoring video content in the newsfeed, Facebook is betting big on video, and brands are following suit.
Musical.ly Gains Traction With Teens
Ever heard of it? Just ask a teen. The app has gained over 60 million teenage users in just two years time.
Here’s the full Q2 2016 Social Media Trends Report.
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Background on The Social Lights
The Social Lights® is a social-first agency headquartered in Minneapolis that partners with clients to grow their business through strategy development, creative production, media buying, and social media management. Current clients include General Mills, Ecolab, Cargill, Caribou Coffee, Kwik Trip, Polaris and Massage Envy. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Learn more at The Social Lights.