Brands That Got Weird During The Big Game

No matter which team you were rooting for last night, chances are you tuned into social media in between the downs and commercial breaks. And while there wasn’t much competition happening on the big screen, brands were competing for attention on the second screen (ahem, mobile devices). We’re here to bring some highlights from the […]

3 Brands With Unexpected Valentine’s Day Campaigns On Social

Love is in the air! So we’re sharing three brands we love from our feeds that prove that the best Valentine’s Day campaigns go beyond tradition and invite audiences to join in on the fun. From interactive activations to unexpected collaborations, these campaigns capture engagements and hearts. Let’s explore the key takeaways that can help […]

Decoded: Trending New Year’s Resolutions For Content Ideas

New beginnings and bold intentions are already making waves across social media. As expected, mainstream interest in health and lifestyle revamps fills feeds throughout January—but this year’s trends, drawn from popular media publications and social chatter, suggest a shift toward balanced, holistic living rather than extreme overnight transformations. Here are five bets we’re placing to […]

What To Take And Leave From Pinterest Predicts 2025

Pinterest’s 2025 trend predictions are a playful mix of bold moves and quirky concepts, but you might be asking, “How can I realistically make these trends work for my brand without it feeling forced?”  We’ve done the heavy lifting for you. Our trends worth taking are not only gaining traction on Pinterest but also making […]

CES 2025 Yays and Nays

The Consumer Electronics Show (CES) used to be a sneak peek into the bleeding edge of technology, offering glimpses of what was on the horizon for the coming year. While that is still partially true, the expanded scope of the event now highlights a mix of products—from those already available to those that may never […]

TikTok Banned, then Unbanned: What’s Next for Brands?

The recent TikTok ban sent shockwaves across social media, igniting emotional responses from the media, creators and users alike. We engaged in social listening for 96 hours leading up to and after the ban. With uncertainty surrounding the platform’s future, here are a few considerations brands should keep in mind. How Did Users Feel About […]

Boost Your Brand With Social Commerce This Football Playoff Season

With football playoff season in full swing, fans are rallying to organize epic watch parties, donning their team colors, and scrambling for those last-minute tickets to witness the biggest games of the year live. Are you ready to join the action? Now is a great chance for brands to capitalize on fan excitement and test […]

RedNote vs. TikTok: What Brands Need to Know

With the TikTok ban looming, millions of users are migrating to RedNote and other TikTok clones like Neptune, Triller, and Zigazoo. But what’s all the buzz about, and should your brand consider jumping to Rednote? What is RedNote? RedNote is a Chinese-owned social media platform operating under the oversight of the Chinese government. The app’s […]

TikTok Ban Likely Upheld: Next Steps for Brands

For maybe the first time ever, a Supreme Court hearing might impact the day-to-day operations of social media marketers.  On Friday, January 10, 2025, the Supreme Court heard arguments regarding the potential U.S. ban on TikTok and it looks more likely than ever that a ban may persist. Before panic sets in, it’s important to […]

Why Meta’s Third-Party Fact-Checking Exit Isn’t Surprising—But Still Raises Questions

Last week, Meta announced it’s scrapping its long-touted third-party fact-checking (3PFC) program in favor of a “Community Notes” style system. At first glance, this might sound shocking. But if we trace the evolution of platform moderation since 2016, the bigger question becomes: Was 3PFC actually preventing misinformation in the first place? A Response That Fell […]