3 New Features Coming To Pinterest
Pinterest is moving from mood boards to measurable intent. At Pinterest Presents 2025, the platform announced features that make planning smarter and shopping simpler. If Pinterest is in your FY25 or FY26 mix, start here. 1. Top Of Search Ads A new placement lets brands buy into the top 10 search results and the Related […]
Why Every Social-First Brand Will Bet on YouTube in 2026
YouTube isn’t “just another digital channel,” it’s the #2 most-visited site on the internet behind Google. For brands, YouTube typically gets stuck somewhere in between a digital and TV buy. If that’s you, and if YouTube isn’t central to your 2026 social media plan, you’re leaving attention on the table. YouTube is a far more […]
TikTok’s U.S. Shake-Up: What Marketers Should Do Now
The Latest U.S. TikTok users will have to download and use a new U.S. app. If the migration goes smoothly, your current TikTok approach can hold steady. If not, be ready to pivot as if the app were banned. A Wall St. Journal report this week points to a framework that shifts control of TikTok’s […]
What’s The Latest On Threads Vs. X?
Threads just crossed 400 million monthly users. That milestone puts Meta’s text-first platform firmly in the spotlight, and back into the comparison game with X (formerly Twitter), with its 1.5 billion monthly users. The two platforms started from the same premise: short-form, text-driven updates that fuel cultural conversations. But two years into Threads’ existence, the […]
4 Social Shifts To Reach Gen Z On Pinterest
Pinterest has officially crossed a generational milestone: Gen Z now makes up more than half of its global user base, helping the platform reach an all-time high of 578 million monthly active users in Q2 2025. For marketers, it’s a sign that Pinterest is evolving into one of the most powerful playgrounds for young trendsetters, […]
Instagram Just Launched 3 New Features. Here’s What Brands Need to Know.
Instagram just introduced three new ways to show up on the feed, the map, and beyond. We’re already seeing huge impact on content. Let’s take a look at what they are and how they might shape your next campaign. Reposts Are Here Until now, resharing content on Instagram meant sharing to Stories or relying on […]
Summer Influencer Partnerships We Love
The temps aren’t the only thing heating up; brands are bringing the energy this season with influencer campaigns that punch above their weight. We’re spotlighting three recent standouts that prove just how far smart strategy, cultural fluency, and creative execution can take you. Pinterest x Chamberlain Coffee Pinterest teamed up with Gen Z favorite Emma […]
Social-First Insights Your Back-To-School Campaign Might Be Missing
While it might feel like summer is peaking, back-to-school is already dominating the conversation, and consumers aren’t slowing down. In 2024, #BacktoSchool mentions rose more than 720% year-over-year, surging in late August and early September (Source: Meltwater). This year’s trajectory is tracking even higher. For brands, the lesson is clear: back-to-school is more than a […]
Songs Of Summer: Now Trending In Instagram’s Music Library
As summer vibes ramp up on Instagram, there’s a new trending audio every day. But don’t fret, here are 7 songs that are currently trending with less than 100K uses, which means that each track is a fresh chance for brands to resonate with a mix of communities. Before you tap, “use audio,” remember these […]
In the Age of AI, Humanity Is the Competitive Edge: Takeaways from Cannes Lions 2025
Welcome to the Croisette Over four whirlwind days, our Founder and CEO, Emily Pritchard, experienced the full scope of Cannes: brand activations, product demos, C-suite panels, villa dinners, and unplanned conversations in line for events. What stood out most wasn’t only the advancement of tech in our industry, but more importantly, the people using it […]
