TikTok Ban Likely Upheld: Next Steps for Brands
For maybe the first time ever, a Supreme Court hearing might impact the day-to-day operations of social media marketers. On Friday, January 10, 2025, the Supreme Court heard arguments regarding the potential U.S. ban on TikTok and it looks more likely than ever that a ban may persist. Before panic sets in, it’s important to […]
Why Meta’s Third-Party Fact-Checking Exit Isn’t Surprising—But Still Raises Questions
Last week, Meta announced it’s scrapping its long-touted third-party fact-checking (3PFC) program in favor of a “Community Notes” style system. At first glance, this might sound shocking. But if we trace the evolution of platform moderation since 2016, the bigger question becomes: Was 3PFC actually preventing misinformation in the first place? A Response That Fell […]
New Year Wellness Marketing: 3 Social Media Tips to Drive Discovery
The start of a new year inspires a collective focus on better health, mindful habits, and strategies for greater productivity—setting the tone for a fresh start. From dry January to fitness challenges to daily journaling for mental clarity, consumers look to social media for wellness inspo. If you run a wellness brand or service, here […]
4 Things To Consider About The TikTok Ban In January
As 2025 Looms, Should Brands Still Bet On TikTok? The clock is ticking, and U.S. brands are staring down a critical decision: stick with TikTok, the short-form video juggernaut that has revolutionized digital marketing, or start hedging their bets. Recent legal developments have added urgency to the discussion. Read on for our advice on navigating […]
Power Up: How to Write Alt Text Effectively for Social Media
As marketers, we need to keep in mind the fact that blind and visually impaired people use social media too. They use it for the same reasons sighted people do — to connect with others, keep up with trends and current events, and share opinions and experiences with the world. As social media professionals, we strive […]
Social Media: 4 Factors to Focus on in 2015
In 2014, we saw video apps take off (mobile video impressions grew 350%), new networks like Yik Yak and ello emerge, and a movement toward high quality images and “Images for Information” instead of plain text or standard images. We also saw some epic social media wins and fails. Winners included NASA, the ALS Foundation, […]
