5 Creator Power Couples to Partner With In 2025
When it comes to influencer couples, opinions are always divided—but love them or hate them, partnering with the right duo can drive the right KPIs for your brand. The challenge lies in choosing the right pair to connect with your target audience. Our team has scoured the internet for influencer couples who are making waves […]
Decoded: 5 Ways To Reach Clean Girls On Social
Whether you are scrolling through beauty, wellness, or fashion content on social, you have most likely heard of the “clean girl aesthetic.” Defined as “a fashion microtrend that focuses on a minimalist and fresh approach to beauty and fashion,” this aesthetic represents a more natural makeup look, effortless appearance, and overall prioritization of self-care. Though […]
Brands That Got Weird During The Big Game
No matter which team you were rooting for last night, chances are you tuned into social media in between the downs and commercial breaks. And while there wasn’t much competition happening on the big screen, brands were competing for attention on the second screen (ahem, mobile devices). We’re here to bring some highlights from the […]
3 Brands With Unexpected Valentine’s Day Campaigns On Social
Love is in the air! So we’re sharing three brands we love from our feeds that prove that the best Valentine’s Day campaigns go beyond tradition and invite audiences to join in on the fun. From interactive activations to unexpected collaborations, these campaigns capture engagements and hearts. Let’s explore the key takeaways that can help […]
TikTok Banned, then Unbanned: What’s Next for Brands?
The recent TikTok ban sent shockwaves across social media, igniting emotional responses from the media, creators and users alike. We engaged in social listening for 96 hours leading up to and after the ban. With uncertainty surrounding the platform’s future, here are a few considerations brands should keep in mind. How Did Users Feel About […]
