3 Overlooked Ways to Improve Your Social Listening
There’s a lot of noise on social media. We know you hear it, but are you listening? By tuning in and listening to your audience, you can start to get a better sense of what they relate to and, in turn, how to relate to them. It sounds daunting, but being able to hone in […]
Calling All Social Media Professionals… We’re Hiring!
Do you have a passion for doing meaningful work, a strong desire to never stop learning, and an insatiable curiosity about the future of technology and communications? Well, you’ve come to the right place. Our approach to social media strategy combines all of this, and more. We understand that managing a branded social presence takes more than a college […]
Protected: 10 Social Media Tips: Community Manager Best Practices
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Intern Swap
The Social Lights teamed up with SixSpeed for an Intern Swap! What’s an Intern Swap, you ask? – Two agencies swap interns for one week. The interns learn new skills and then share their experiences during a Show-and-Tell session (aka Happy Hour). Andrea Stowe of SixSpeed and Jane Lee of The Social Lights switched spots last week…. […]
Social Media: Agency, or In-House?
For many of you, It’s Time to Bring Social In-House. Bold statement, we know, but we stand behind it. Hundreds of agencies will disagree, citing that they are doing a fine job managing social media responsibilities outsourced to them by major corporations. But are they really providing that much value? Do they really know your brand? […]
Final Week of CMTP Wraps Up Essentials, Recipes for Success
As our Summer 2013 Community Management Training Program comes to a close, we brought in two local communications and strategy experts to provide insights and advice to students seeking careers in social media. Paul Isakson, Co-founder and Partner in Strategy at MakeMatter, offered students a presentation on establishing a brand strategy and communicating with a […]
How to Hire a Social Media Community Manager
Is your business looking for someone to manage its social media communities? If so, The Social Lights® can help, as the Minneapolis-based company is currently training 16 Community Managers during an intensive six-week social media course. The Social Lights agency specializes in Social Media Strategy and Community Management, and acknowledges the development and growing importance […]
Arik Hanson Shares Tips on Likeable Content, Creating Social Media That Gets Clicks
ACH Communications Principal and Digital PR Consultant Arik Hanson recently gave an insightful and well-received presentation to The Social Lights Community Manager Training Program class outlining the ins and outs of creating favorable content for social media. In a slideshow titled “Likeable Content: How to Create Social Media Content that Gets Clicks,” Hanson offered students […]
Lee Odden Teaches CMTP About Effective Content Creation, SEO
Author of Optimize, CEO of TopRank Marketing, and content/SEO specialist Lee Odden recently provided words of wisdom to The Social Lights Community Management Training Program class in a presentation that emphasized the importance of storytelling in content creation and search engine optimization. The presentation was as inspiring as it was informative, given by a professional […]
Coming Soon…
We’re excited to unveil additional information about our Summer 2013 Community Manager Training & Placement Program in the coming weeks! We’ve got a great lineup of guest speakers, client projects and competitive social challenges that you won’t want to miss. Stay up-to-date right here on our blog, or subscribe to our eNewsletter. If you’re unfamiliar […]
