Deconstructing the Creative Process with Ben Nesvig

Do you find yourself wondering how certain individuals always seem to be up on their creative game? Continuously cranking out quality content, testing new ideas, and always in-the-know about the latest technology? We’ve gotten to know Ben Nesvig recently, and quickly realized he fits into this unique category. Curious to learn more about his creative […]

Lee Odden Teaches CMTP About Effective Content Creation, SEO

Author of Optimize, CEO of TopRank Marketing, and content/SEO specialist Lee Odden recently provided words of wisdom to The Social Lights Community Management Training Program class in a presentation that emphasized the importance of storytelling in content creation and search engine optimization. The presentation was as inspiring as it was informative, given by a professional […]

Social Media Trends 2013

From the radpidly increasing rate of smartphone adoption, to the rise of Instagram addicts, to the thousands who’ve just discovered Tumblr—we can already tell 2013 will be a big year for social and we’re excited! Here’s what we think lies ahead: 1. Rise of Customer Service on Social Customer service on social media is bound to […]