How to Make Brand Memes That Aren’t a Stretch

By now, you’ve probably heard us say it a few times, but we’ll say it a little louder for the people in the back: Generation Z loves memes. But meme culture is not exclusive to Gen Z – Millennials have been quick to pick up this form of content, and you may have even noticed […]

#AdFedMN: Purpose Driven Content with Amanda Brinkman

Remember the Small Business Revolution Documentary we talked about recently? If you haven’t watched the film yet, get on it. The authenticity and heartwarming vibes will make your heart swell up. The Social Lights were lucky enough to join AdFed MN for a special event hosted by the lady who struck the match, Amanda Brinkman, to […]

Arik Hanson Shares Tips on Likeable Content, Creating Social Media That Gets Clicks

ACH Communications Principal and Digital PR Consultant Arik Hanson recently gave an insightful and well-received presentation to The Social Lights Community Manager Training Program class outlining the ins and outs of creating favorable content for social media. In a slideshow titled “Likeable Content: How to Create Social Media Content that Gets Clicks,” Hanson offered students […]