The Social Lights 2018 Social Media Predictions
A lot happened in the past 12 months. Social media is responsible for far more than many would have ever imagined possible. From social commerce to augmented reality to political influence, social platforms were under the microscope in 2017. As the calendar year winds down, headlines like “Social trends to watch in 2018” fill up […]
Status Update: Q3 Social Media Trends
Hello, and welcome to the third of four installments of Status Update in 2017, our quarterly trend report. We know how hard it is to keep up with all the updates and changes in social media. That’s why every 3 months, we put together this handy report, detailing all the key themes, updates, and announcements […]
MIMA / PRSA Present: Facebook for Business
Last night we attended the mima/PRSA “Facebook for Business” event with guest speaker Joe Benarroch. Despite dedicating an embarrassing number of hours per week to the social platform, Joe still taught us a few things: “Everything is built around people – people are at the center of everything.” As an advertising platform, Facebook presents an overwhelming opportunity. […]
Social Media Trends 2013
From the radpidly increasing rate of smartphone adoption, to the rise of Instagram addicts, to the thousands who’ve just discovered Tumblr—we can already tell 2013 will be a big year for social and we’re excited! Here’s what we think lies ahead: 1. Rise of Customer Service on Social Customer service on social media is bound to […]
Top 10 Things We Learned from the Advanced Facebook Advertising Conference
The Social Lights had the pleasure of participating in the Advanced Facebook Advertising Online Conference by Social Fresh. Since it’s an online conference, it’s technically still going on, but we were so excited to share our Top 10 list with you that we couldn’t wait until it was over. 10 Things We Learned: Crop the […]
