How Marketers Can Use Facebook Groups to Foster Brand Loyalty
Facebook is doubling down on its commitment to a closer, more connected world. From Zuckerberg’s 5,000-word manifesto in February to his updated vision for the platform, the social giant is set on bringing people together. In mid-July, Facebook announced that brands would be able to create groups within their Page. We’re really, really big fans […]
How Amazon could force Facebook’s hand in eCommerce
This article was previously published at Social Media Today. Jeff Bezos and Amazon are drawing attention with recent rumors about launching a personal messaging app. The app, reportedly called ‘Anytime’, would link users through one-to-one messaging. Additionally, it’s rumored that the app would include integrations for many Amazon service offerings. The following snippet comes from Marketing Dive: Further, […]
Status Update: Q2 Social Media Trends
Social media is in a perpetual state of rapid evolution. Updates and new features are constantly reshaping how users engage across platforms, and the day-to-day headlines are a barrage of buzzwords and tag lines. How is one supposed to keep up? Short answer: Our quarterly publication, Status Update. Long answer: Let us help. Every 3 months, we bring you the […]
5 Tips to Engage the Connected Fan from Hashtag Sports
Los Angeles one week, New York City the next. Our event schedule is packed this year, and this week, we were in Times Square for Hashtag Sports. The event featured 3 days of thought leadership and innovation geared towards helping brands activate and engage around the connected fan. From professional athletes to league personnel to […]
Object Recognition Setting the Stage For Mixed-Reality Advertising
If you’ve kept up with social media news and updates over the first half of 2017, you’ve read the words “object recognition” about as often as you’ve read “Facebook copies Snapchat.” Pinterest’s Lens was among the first public-facing applications introduced around object recognition, one of their many moves aimed at integrating into the real world. […]
Status Update: Recapping Social Media in Q1
Social media platforms came out firing in Q1 with major announcements that are sure to make waves across social media over the coming months. From Facebook launching copycat features in its ongoing quest to be everything for its users, to the marketing world converging on social media, marketers will (or at least should) start reevaluating […]
Beyond The Platform: Shortcuts to Social Media Success
Best practices are ever-changing. Tweet with an image to increase engagement. Instagram now lets you post 16:9 photos, so fill the screen. Don’t ask for likes on Facebook. Vertical video performs better than horizontal on mobile. The weekly and monthly updates are a constant barrage that, in all honesty, aren’t always worth keeping up on. […]
7 Tips for Creating Content with Instagram Carousels
Instagram insta-grabbed headlines this week with the announcement that its 600+ million monthly users can now upload up to 10 photos or videos within a single post. This update brings immediate opportunities for marketers from both performance and creative standpoints. The feature is very similar to that of Instagram stories. However, some things warrant more […]
Breaking Down Facebook’s Latest Algorithm Update
Facebook recently announced changes in its evaluation and ranking methods concerning branded posts and profiles appearing within users’ News Feeds. It was a very official, albeit humdrum, way of saying that the platform will show its users more content that A, they like on a regular basis, and B, their friends engage with on a […]
Social Media Trends Report: Q2 2016
We’ve sorted through the latest and greatest social media trends and platform updates to produce a new Social Media Trends Report. The deck describes the major social media updates from Q2 2016 and what they mean for your business. [slideshare id=64030041&doc=tsl2016q2trendreport-160714152514] What’s Trending on Social Media This Year? Livestreaming From Chewbacca Mom to political protests, livestreaming is […]
