Facebook Live Examples and Best Practices
New features on established social networks have the potential to give users and brands a first-mover advantage. While there is some trial and error for brands to figure out what works best, brands that excel with the new feature can benefit from doing something before everyone else catches up. In the case of Facebook Live, […]
2016 Social Media Trends You Should Know About
Lucky for you, we’ve sorted through the digital noise to produce the 2016 Social Media Trend Report which describes the major social media updates from Q1 2016 and what they mean for your business. [slideshare id=61208607&doc=tsl2016socialmediatrendreport-160421200427] What Are the Themes From the Quarterly Trend Report? New Video Features From longer Instagram videos to the rise […]
3-Emoji Review: Is New Twitter A Sandwich Or No?
New Twitter Heart Breaks America’s I’m going to be completely transparent with you here. This is how I feel about the new “like” feature on Twitter. In case you’ve been living far, far away riding your own star across the universe, Twitter changed their favorite feature “star” to a “heart.” Why? They claimed a heart […]
3-Emoji Review: The People vs. The Peeple
Facebook Pays Homage to the Selfie, In a Moving Way Thanks be to Facebook, for “animated selfies” can almost populate pages everywhere. Facebook will soon allow you to upload short, looping clips as your profile pic. Thank GOD this wasn’t a thing when I was in college. Those late night dance parties forever will be […]
#TrendsTuesday: Stolen Tweets and Vertical Videos
Social media evolves at the rapid-fire pace of the internet. Here’s a rundown of some of the most recent and relevant social media news and trends, so you can keep up with new possibilities and changing functionality. Don’t be surprised if your Twitter page doesn’t look quite right – it’s probably because Twitter tore down the wallpaper. Twitter […]
#TrendsTuesday: Facebook shops and new ways to Snap
Social media evolves at the rapid-fire pace of the internet. Here’s a rundown of some of the most recent and relevant social media news and trends, so you can keep up with new possibilities and changing functionality. Ever since Facebook launched messenger as a standalone app, it’s been clear they aim to keep users within their own framework […]
Social Media Strategist Catherine Engel Dishes On Analytics
Digital and social media strategist Catherine Engel knows her way around analytics and reporting, so lucky for The Social Lights CMTP class, she offered plenty of wisdom on the topic. Engel’s presentation aimed to give students an understanding of the role of analytics for digital and social media, as well as types of metrics and […]
Arik Hanson Shares Tips on Likeable Content, Creating Social Media That Gets Clicks
ACH Communications Principal and Digital PR Consultant Arik Hanson recently gave an insightful and well-received presentation to The Social Lights Community Manager Training Program class outlining the ins and outs of creating favorable content for social media. In a slideshow titled “Likeable Content: How to Create Social Media Content that Gets Clicks,” Hanson offered students […]
Lee Odden Teaches CMTP About Effective Content Creation, SEO
Author of Optimize, CEO of TopRank Marketing, and content/SEO specialist Lee Odden recently provided words of wisdom to The Social Lights Community Management Training Program class in a presentation that emphasized the importance of storytelling in content creation and search engine optimization. The presentation was as inspiring as it was informative, given by a professional […]
The Social Lights Kicks Off First-Ever Community Manager Training Program
Instructor Amy Bryant kicked off the class with a quote: In recognition of the importance and growth of social media for business, Minneapolis-based company The Social Lights LLC recently launched a Community Manager Training Program. The six-week course is dedicated to teaching 15 students about community management and aiding in job placement with various organizations […]
