3-Emoji Review: Is New Twitter A Sandwich Or No?
New Twitter Heart Breaks America’s I’m going to be completely transparent with you here. This is how I feel about the new “like” feature on Twitter. In case you’ve been living far, far away riding your own star across the universe, Twitter changed their favorite feature “star” to a “heart.” Why? They claimed a heart […]
3-Emoji Review: The People vs. The Peeple
Facebook Pays Homage to the Selfie, In a Moving Way Thanks be to Facebook, for “animated selfies” can almost populate pages everywhere. Facebook will soon allow you to upload short, looping clips as your profile pic. Thank GOD this wasn’t a thing when I was in college. Those late night dance parties forever will be […]
#TrendsTuesday: Stolen Tweets and Vertical Videos
Social media evolves at the rapid-fire pace of the internet. Here’s a rundown of some of the most recent and relevant social media news and trends, so you can keep up with new possibilities and changing functionality. Don’t be surprised if your Twitter page doesn’t look quite right – it’s probably because Twitter tore down the wallpaper. Twitter […]
#TrendsTuesday: Facebook shops and new ways to Snap
Social media evolves at the rapid-fire pace of the internet. Here’s a rundown of some of the most recent and relevant social media news and trends, so you can keep up with new possibilities and changing functionality. Ever since Facebook launched messenger as a standalone app, it’s been clear they aim to keep users within their own framework […]
Social Media Strategist Catherine Engel Dishes On Analytics
Digital and social media strategist Catherine Engel knows her way around analytics and reporting, so lucky for The Social Lights CMTP class, she offered plenty of wisdom on the topic. Engel’s presentation aimed to give students an understanding of the role of analytics for digital and social media, as well as types of metrics and […]
Arik Hanson Shares Tips on Likeable Content, Creating Social Media That Gets Clicks
ACH Communications Principal and Digital PR Consultant Arik Hanson recently gave an insightful and well-received presentation to The Social Lights Community Manager Training Program class outlining the ins and outs of creating favorable content for social media. In a slideshow titled “Likeable Content: How to Create Social Media Content that Gets Clicks,” Hanson offered students […]
Lee Odden Teaches CMTP About Effective Content Creation, SEO
Author of Optimize, CEO of TopRank Marketing, and content/SEO specialist Lee Odden recently provided words of wisdom to The Social Lights Community Management Training Program class in a presentation that emphasized the importance of storytelling in content creation and search engine optimization. The presentation was as inspiring as it was informative, given by a professional […]
The Social Lights Kicks Off First-Ever Community Manager Training Program
Instructor Amy Bryant kicked off the class with a quote: In recognition of the importance and growth of social media for business, Minneapolis-based company The Social Lights LLC recently launched a Community Manager Training Program. The six-week course is dedicated to teaching 15 students about community management and aiding in job placement with various organizations […]
In Support of Social Media – Statistics to Prove It
How in the world does one measure the return on social media marketing? …Justify the time, resources and hired help to manage the many social media profiles connected to your company? Well, that data is getting stronger, and it’s all pointing positively towards social media being, “well worth it.” Companies that are dedicated to growing […]
Social Media + Conferences
Remember the days of “silence your cell phones and pagers?” When only a handful of rude people in the room decided to check their email during the keynote or sneak a peek at sports scores during the panel discussion? Oh how the times have changed! Now, conference attendees not come toting tablets and smartphones, but […]
