What the Instagram API Changes Mean for Every Social Media Marketer
By Gina Vo Let’s start by reminiscing about Spring 2016. Crying Jordan got photoshopped onto just about anyone suffering a great roast, Beyoncé served us Lemonade, and many were enjoying Drake’s Views. An API apocalypse was also approaching. Hitting the social world like a ton of bricks, Instagram announced that they planned to implement an algorithm […]
How Instagram’s API Announcement is a Win for Marketers
Instagram expanded its API to approved third parties, allowing for more data and insight to be pulled from the platform than ever before. There was an audible cheer from social strategist Gina Vo when the news broke. She’s pumped. We’re pumped. Marketers everywhere should be pumped. The announcement offers brands and advertisers the opportunity to […]
