Behind The Content: How Fruit Roll-Ups Created A Look Inspired By The Met Gala

Met Gala 2025’s theme? “Superfine: Tailoring Black Style.” A celebration of craft, culture, and style as a powerful storytelling force. As an unapologetically playful brand, Fruit Roll-Ups created a way to lean in, not sit out. Known for flipping social trends into brand love (see the TikTok ice cream hack or a play on Is […]