3 New Features Coming To Pinterest
Pinterest is moving from mood boards to measurable intent. At Pinterest Presents 2025, the platform announced features that make planning smarter and shopping simpler. If Pinterest is in your FY25 or FY26 mix, start here. 1. Top Of Search Ads A new placement lets brands buy into the top 10 search results and the Related […]
Why Every Social-First Brand Will Bet on YouTube in 2026
YouTube isn’t “just another digital channel,” it’s the #2 most-visited site on the internet behind Google. For brands, YouTube typically gets stuck somewhere in between a digital and TV buy. If that’s you, and if YouTube isn’t central to your 2026 social media plan, you’re leaving attention on the table. YouTube is a far more […]
TikTok’s U.S. Shake-Up: What Marketers Should Do Now
The Latest U.S. TikTok users will have to download and use a new U.S. app. If the migration goes smoothly, your current TikTok approach can hold steady. If not, be ready to pivot as if the app were banned. A Wall St. Journal report this week points to a framework that shifts control of TikTok’s […]
What’s The Latest On Threads Vs. X?
Threads just crossed 400 million monthly users. That milestone puts Meta’s text-first platform firmly in the spotlight, and back into the comparison game with X (formerly Twitter), with its 1.5 billion monthly users. The two platforms started from the same premise: short-form, text-driven updates that fuel cultural conversations. But two years into Threads’ existence, the […]
4 Social Shifts To Reach Gen Z On Pinterest
Pinterest has officially crossed a generational milestone: Gen Z now makes up more than half of its global user base, helping the platform reach an all-time high of 578 million monthly active users in Q2 2025. For marketers, it’s a sign that Pinterest is evolving into one of the most powerful playgrounds for young trendsetters, […]
Instagram Just Launched 3 New Features. Here’s What Brands Need to Know.
Instagram just introduced three new ways to show up on the feed, the map, and beyond. We’re already seeing huge impact on content. Let’s take a look at what they are and how they might shape your next campaign. Reposts Are Here Until now, resharing content on Instagram meant sharing to Stories or relying on […]
Why Meta’s Third-Party Fact-Checking Exit Isn’t Surprising—But Still Raises Questions
Last week, Meta announced it’s scrapping its long-touted third-party fact-checking (3PFC) program in favor of a “Community Notes” style system. At first glance, this might sound shocking. But if we trace the evolution of platform moderation since 2016, the bigger question becomes: Was 3PFC actually preventing misinformation in the first place? A Response That Fell […]
