Social Media Addiction Is Now A Legal Liability. Here’s What That Means For Brands.
On March 25, 2026, a Los Angeles jury found Meta and Google liable for designing platforms that contributed to a young user’s mental health struggles, and awarded $6 million in damages. One day before that, a New Mexico court hit Meta with $375 million in civil penalties for endangering children. Two rulings in two days. […]
TikTok’s U.S. Reset: What Brands Need To Know
Last week, TikTok finalized a U.S.-based operating shift via a joint venture that meets the requirements of a Trump-issued executive order. Led by Oracle, ByteDance will still own a 20% minority share and this joint venture will be run by a 70 member board of directors. This unique company structure enables the app to remain […]
Impressions Are Now Views: What Does Meta’s Update Mean For You?
Meta has officially begun phasing out Impressions as a metric on Facebook and shifting to Views across their Page Insights API. This change was first announced in late 2023 and is now being rolled out more broadly, impacting any brand that uses third-party reporting tools like Sprinklr or Sprout Social. These platforms will now pull […]
