MIMA / PRSA Present: Facebook for Business

Last night we attended the mima/PRSA “Facebook for Business” event with guest speaker Joe Benarroch. Despite dedicating an embarrassing number of hours per week to the social platform, Joe still taught us a few things: “Everything is built around people – people are at the center of everything.” As an advertising platform, Facebook presents an overwhelming opportunity. […]

Conversations About The Future Of Advertising

with Barry Judge, Chief Marketing Officer of Best Buy MCAD April 2, 2012  “Social is the way brands are going to be built. Social is the future.” Early-April, I had the opportunity to attend the first session of Conversations About the Future of Advertising, a MIMA-sponsored seminar hosted at MCAD. The kickoff speaker was Barry […]