Social Made Me Buy It
In 2023, “TikTok Made Me Buy It” is the new “As Seen on TV”. For years, brands have used social platforms to generate influence and FOMO to drive users to their websites with the goal of a purchase but now, social platforms themselves are full-blown e-commerce sites. According to Tech Report, social media sales will […]
The Social Lights and REM5 Debut socialHQ Outpost to Explore the Future of Social
Immersive platform uses metaverse to teach about the metaverse, generative A.I., and future of social interaction for consumers today and tomorrow Today Minneapolis-based social media agency The Social Lights announced the launch of socialHQ, a metaverse outpost for discovery, education, and engagement designed to help explore the future of social media as a company and […]
Top Post of the Month!
We can’t go viral on command, but we do our best to make it a regular occurrence*. Reaching audiences where they are, in formats they’re used to, is a key ingredient in going viral. Social-first fandoms expect social-first brands, so we can’t stress how important it is to be true to the platforms. Here’s one […]
Three Cheers For Our Inc. 5,000 Threepeat!
If you’ve peeped our social channels lately, you know we’re growing. Cue: 🚀 From the day we opened our doors, we set out to carve a different path. We’ve been bucking the industry, challenging everything from the way we brainstorm, to the way we operate “the agency” to the value of social media in the […]
Meet Drew Gneiser
Drew Gneiser has been a friend of The Social Lights for quite a while, so we were thrilled to welcome him to our team as Senior Community Manager this November! Read on to learn about what makes Drew tick. Q: Tell us about yourself (in 3 sentences or less)! A: Hello! I’m Drew. […]
Minnesota Retailers Association Event Recap
We were invited to speak at The Minnesota Retailers Association‘s Crushin’ It With Customers Event at Boulay, joining with Nina Hale, Inc. and Blue Earth Interactive. The subject: Digital Strategy for the 2015 holiday season. Here’s a few of our favorite takeaways – in tweet form, of course! Google Search Insights "Near me" @Google searches […]
Calling All Social Media Professionals… We’re Hiring!
Do you have a passion for doing meaningful work, a strong desire to never stop learning, and an insatiable curiosity about the future of technology and communications? Well, you’ve come to the right place. Our approach to social media strategy combines all of this, and more. We understand that managing a branded social presence takes more than a college […]
The Social Lights Celebrate Love Your Melon Day – October 22
Love Your Melon Donates 1,000 Hats to Children Battling Cancer Across the U.S. on ‘Love Your Melon Day,’ Oct. 22, 2014 MN-based non-profit Love Your Melon, will host the second annual “Love Your Melon Day” on Oct. 22, 2014. The official day, declared by mayors and governors in 14 different U.S. cities, will celebrate and […]
Gina + Will Store Opens in Dinkytown, Encourages #Selfies
Gina + Will is a brand new resale shop situated in the heart of Dinkytown {Minneapolis, MN}. Launched by our client Goodwill/Easter Seals MN, Gina + Will is a young adult concept store catering to the collegiate demographic. We launched the Gina + Will brand across Facebook, Twitter, Instagram and Tumblr in time for their […]
An interview with The Product Poet
This is the second installment of three exclusive interviews with attendees of this year’s Social Media Training Bootcamp. We asked each attendee the same questions about social media, marketing, and the relationship between brands and their consumers. Today’s Q&A is with the mysterious Product Poet. Q. How did you get involved with social? A. I used to be […]
