4 Things To Consider About The TikTok Ban In January

As 2025 Looms, Should Brands Still Bet On TikTok? The clock is ticking, and U.S. brands are staring down a critical decision: stick with TikTok, the short-form video juggernaut that has revolutionized digital marketing, or start hedging their bets. Recent legal developments have added urgency to the discussion. Read on for our advice on navigating […]

Power Up: How to Write Alt Text Effectively for Social Media

As marketers, we need to keep in mind the fact that blind and visually impaired people use social media too. They use it for the same reasons sighted people do — to connect with others, keep up with trends and current events, and share opinions and experiences with the world. As social media professionals, we strive […]