Threads Ads Are Almost Here. Here’s What Matters Now.
Meta’s text-first platform, Threads, launched in July 2023 and has remained ad-free ever since. Nearly two years later, that’s beginning to shift. For brands keeping a close eye on where paid social is headed next, the early movement on Threads is worth watching—even if it’s not actionable just yet. Threads Ads Are Here-ish In January […]
TikTok Ban Countdown: 3 Things We Love & 3 Things We Want to Change
As a social-first agency, we’ve seen firsthand how much TikTok has shaped the way we connect, create, and consume. With the platform’s next ban deadline looming on April 5, all signs point to a potential sale rather than another full-on ban, but nothing’s certain yet. When TikTok temporarily went dark earlier this year, it left […]
Decoded: Social-First Bets For A White Lotus Summer
When The White Lotus drops a new season, it doesn’t just entertain – it inspires. Season 3 landed in Thailand and, once again, has sparked a full-on cultural ripple effect that fills feeds each Monday. From resortcore fashion to digital detox retreats, this summer’s hottest trends are channeling the show’s luxe, yet unhinged energy. So […]
Spring Forward With New Social Media Platform Features
Fresh features are blooming this season! We’re seeing 4 new social media features that could spring business forward. Don’t worry, we broke them down into what they are, what your business can do with them, and why it’s useful. This is a great opportunity to test and experiment on social media and see what hits […]
What Happens If TikTok Gets Bought? Breakdown of Potential Buyers
Time is running out for TikTok. In just days, on April 5, the popular video app faces a ban in the U.S. unless a deal is struck to sell its American operations to a domestic owner. This looming deadline has created an atmosphere of urgency and uncertainty for creators, brands, and users alike. Senators are […]
TikTok’s Ban Extension Ends in Early April
We last talked about the TikTok ban on January 22nd, one day after Trump issued an executive order extending the potential ban of the platform. In that post, we covered user sentiment and potential options for brands. Since then, there have been significant developments in this story. Come along! Social Platforms Preparing to Catch TikTok’s […]
Social-First Thinking From SXSW
Put on your mental cowboy boots and tighten your metaphorical bolo tie as we bring you social-first happenings from this month in Austin, TX. SXSW 2025 proved once again that the future of social is all about authenticity and real-time connection. What are brands in search of? Marketing cheat codes to build buzz and drive […]
Should Your Brand Join Bluesky?
In 2023, Threads was released, shaking up the social media landscape. This year, Bluesky has emerged as a new contender—one that’s sparking curiosity as well as skepticism. Promising decentralization, transparency, and creative freedom, Bluesky is attracting early adopters and influencers who are eager to explore alternatives to the legacy platforms of today. We know what […]
TikTok Banned, then Unbanned: What’s Next for Brands?
The recent TikTok ban sent shockwaves across social media, igniting emotional responses from the media, creators and users alike. We engaged in social listening for 96 hours leading up to and after the ban. With uncertainty surrounding the platform’s future, here are a few considerations brands should keep in mind. How Did Users Feel About […]
RedNote vs. TikTok: What Brands Need to Know
With the TikTok ban looming, millions of users are migrating to RedNote and other TikTok clones like Neptune, Triller, and Zigazoo. But what’s all the buzz about, and should your brand consider jumping to Rednote? What is RedNote? RedNote is a Chinese-owned social media platform operating under the oversight of the Chinese government. The app’s […]
