Social Media Trends: Q4 | 2016
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users. The following is a birds-eye view of the evolving […]
We Gathered & Gave
On November 21, our entire team came together for Gather & Give, a massive 1-day project aimed at showing gratitude for both our clients and our team. Throughout the day, we generated enormous amounts of content, shared social media tips and tricks via livestream, and ended the day with a Thanksgiving feast that featured every company on […]
Introducing: Gather & Give
How do people always get those perfect pictures for Instagram? Why are some Snapchat stories so much better than others? What is Facebook Live even about? As a social business consultancy, it’s our job to know how to do these things, and we do our best to help others make the most of their time on […]
Social Media Trends: Q3 2016
Keeping up with all the changes and updates that happen every week is hard work. Social media moves fast, really fast, but that’s what we’re here for. Every 3 months, we pull all of the best and most important updates from across all of your favorite platforms. The following is a birds-eye view of the […]
The Social Lights Celebrates 5 Years in Business
The Social Lights, LLC is an independent social media marketing agency headquartered in Minneapolis, MN. Over the past 5 years, they’ve grown from a two-woman shop to a team of 12 and counting. “Since this time last year, revenue growth is up 51.3%. We’ve grown to 12 employees (4x last year) and moved into a […]
Deconstructing the Creative Process with Ben Nesvig
Do you find yourself wondering how certain individuals always seem to be up on their creative game? Continuously cranking out quality content, testing new ideas, and always in-the-know about the latest technology? We’ve gotten to know Ben Nesvig recently, and quickly realized he fits into this unique category. Curious to learn more about his creative […]
Introducing US Anywhere, a year-long, cross-country documentary project
‘What does a year in the United States look like?’ This question sparked newlyweds Anna and Carl to embark on a year-long, cross-country documentary project. They are taking the 52 weeks of 2016 to make a short film about all 50 states (plus Washington, D.C.). The Social Lights is partnering with US Anywhere to help with […]
Looking Back // Looking Forward – State of Social Media 2016
As 2015 comes to a close, we reflect on the past 12 months and set our sights on what to expect from our favorite social platforms in 2016. 1. Instagram is Changing Instagram turned 5 this year and (finally) freed us of the confines of ‘square-only’ format. While rumors circulate that Instagram, like Facebook, will soon be […]
Top Takeaways from Spredfast Summit 2015
We just got back from a jam-packed #SFsummit in Austin, TX, and we’re pleased to share some of our top takeaways with y’all. The ‘Smart Social’ theme had us at hello, and the excitement grew from there. Here’s a sampling of the many lightbulb moments we had at Spredfast Summit 2015: “Social isn’t special. It’s just […]
The Social Lights Sponsors Twin Cities Startup Week
We’ve got a sweet spot for startups (especially Minnesota-based ventures)! Not that long ago, we were pitching ‘The Social Lights’ in business plan competitions and giving the ol’ elevator pitch to everyone within earshot. So when an opportunity to sponsor Twin Cities Startup Week arose, we jumped at the opportunity. Showcasing the best from the Startup […]
