Calling All Social Media Professionals… We’re Hiring!
Do you have a passion for doing meaningful work, a strong desire to never stop learning, and an insatiable curiosity about the future of technology and communications? Well, you’ve come to the right place. Our approach to social media strategy combines all of this, and more. We understand that managing a branded social presence takes more than a college […]
Are You Ready for RTM in 2015?
Some of the best Real Time Marketing (RTM) is brushed off as brands getting lucky or just being in the right place at the right time. In a few instances this is true. But smart brands know that there are plenty of opportunities to prepare for RTM – and according to Trendology author Chris Kerns, […]
To hashtag or not to hashtag?
Each social media platform has its own set of best practices when it comes to hashtags, and we think it’s time someone put together a little cheat sheet to keep track. When used in the correct way, hashtags help amplify your content and create valuable engagement. This quick graphic will help you determine whether or […]
5 Key Takeaways from #SMBMSP72 – Social Media Case Studies
This month’s Social Media Breakfast kicked off as it usually does – with coffee, bagels, and bacon! We all got our tweeting fingers ready and dug in to case studies from Jaclyn Grossfield, Lee Odden, and Casey Hall. Here are 5 things we learned from them: 1. Get to know your audience (like, really know […]
Recap from Social Media Rockstars Conference 2014
On Wednesday, September 17, a group of social media experts and enthusiasts gathered in western Minnesota for the Social Media Rockstars Event. The Social Lights were there to be a part of the action, and it was a day packed full of dynamic presenters, social learning, and fun! Jason Falls kicked off the day with […]
Coffee Chat: The Truth About Social Media Careers
When people say they “do social,” what exactly do they mean? This question has been on many minds lately, so we decided to shed some light on the emerging career path of the Social Media Manager and dig into what these people do on a daily basis. We titled the series, Coffee Chat: The Truth About […]
Social Media for Business [INFOGRAPHIC]
Ever wondered what social media can do for your business? What’s the point of spending time on social, anyway? Click to view Full Size. Like this infographic? Feel free to share it!
Loopy Mango: Social Media Strategy Q+A
The Power of Pinterest (and Instagram, Facebook, Twitter) for eCommerce Brands. The Loopy Mango brand is comprised of a lifestyle boutique in New York City and an eCommerce shop that features one-of-a-kind yarn and knitting/crochet tools. You may recognize Loopy Mango’s oversized knit blankets, giant needles and Big Loop yarn trending across Pinterest. “Big Loop is the thickest yarn […]
Tips + Tricks for Managing Your Social Media Presence
Staying on top of your social media marketing efforts can be a job in itself. Thankfully, there are several software tools that you help you manage your social media presence efficiently and effectively. A few of our favorites: Bit.ly – For making obese links manageable and keeping track of link click stats Buffer – For sharing your […]
‘Tis the Season to be Social! Target’s #MyKindofHoliday Campaign…
This holiday shopping season Target is promising “inspiring social media integrations.” The campaign, “My Kind of Holiday” is integrated across several digital and traditional channels in what Jeff Jones, chief marketing officer and executive vice president of Target calls, “the most digitally-enabled effort in our history.” Checking into the early chatter around #MyKindofHoliday, we see… […]
