The Social Lights Welcomes New VP of Operations
We are happy to introduce Ali Olson! She joins our team at The Social Lights as Vice President of Operations with over 12 years of experience. She will be focused on driving operational excellence forward in the constantly-changing landscape of social media. Ali is a lover of process, all things social media, and process. And […]
The Social Lights’ CEO Featured on Twin Cities Business Podcast
Our CEO, Emily Pritchard, was welcomed as a guest on the By All Means Podcast by Twin Cities Business this month. Social media agencies didn’t even exist when The Social Lights was founded, but today, most modern brands rely on a partner like TSL to help them develop strategy, create content, and oversee community management […]
The Social Lights makes the Inc. 5000
The Social Lights has made the Inc. 5000 list, which features the 5,000 fastest-growing private companies in the US. This is the second time that The Social Lights has made the list. This achievement wouldn’t have been possible without our incredible team, amazing clients, and community of peers who push us to be our best. […]
Q&A With Our 2018 Summer Interns
Each summer, we welcome an intern (or two!) into the fold. Under our Training Manager’s tutelage, they explore the world of social media. Who better to answer questions about the internship program than the interns themselves?
5 Strategic Thinking Insights from the Minnesota Marketing Summit
Last week, we set aside our nine to five so we could soak in all that the Minnesota Marketing Summit had to offer. Not only were we proud to serve as the exclusive sock sponsor of the event but we also enjoyed supporting our Co-Founder and Visionary, Emily Pritchard, as she moderated the Social Media […]
3 Overlooked Ways to Improve Your Social Listening
There’s a lot of noise on social media. We know you hear it, but are you listening? By tuning in and listening to your audience, you can start to get a better sense of what they relate to and, in turn, how to relate to them. It sounds daunting, but being able to hone in […]
4 Ways Brands Can Stay Relevant on Social Media
By Fatin Omerabi Things are ever-changing in the social media landscape. It seems as though the only constant is change. The struggle for brands to capitalize on the vast audiences spread across numerous platforms directly stems from the pace of change. Social media evolves as quickly as it expands. Blink and you’ll miss the newest […]
What the Instagram API Changes Mean for Every Social Media Marketer
By Gina Vo Let’s start by reminiscing about Spring 2016. Crying Jordan got photoshopped onto just about anyone suffering a great roast, Beyoncé served us Lemonade, and many were enjoying Drake’s Views. An API apocalypse was also approaching. Hitting the social world like a ton of bricks, Instagram announced that they planned to implement an algorithm […]
The Complete Guide to Spring Cleaning Your Brand’s Social Media Presence
By Jessi Russell Let’s dust off your profiles, assess your goals, and refresh your content strategy. Yep. Even your social media accounts need a dose of spring cleaning. So, what the heck is spring cleaning for social media (and why should you care)? Like with your personal life, spring cleaning on social media is about […]
5 Ways Travel Brands Are Taking Off On Social
Admit it: no matter the time of year, your social media feed flows with friends posting about their recent vacations, dragging out travel photos with the caption “take me back.” The travel bug never ceases to bite, and several travel brands learned how to keep fans coming back, or rather leaving again, for more. But […]
