5 Key Takeaways from #SMBMSP72 – Social Media Case Studies
This month’s Social Media Breakfast kicked off as it usually does – with coffee, bagels, and bacon! We all got our tweeting fingers ready and dug in to case studies from Jaclyn Grossfield, Lee Odden, and Casey Hall. Here are 5 things we learned from them: 1. Get to know your audience (like, really know […]
Recap from Social Media Rockstars Conference 2014
On Wednesday, September 17, a group of social media experts and enthusiasts gathered in western Minnesota for the Social Media Rockstars Event. The Social Lights were there to be a part of the action, and it was a day packed full of dynamic presenters, social learning, and fun! Jason Falls kicked off the day with […]
Gina + Will Store Opens in Dinkytown, Encourages #Selfies
Gina + Will is a brand new resale shop situated in the heart of Dinkytown {Minneapolis, MN}. Launched by our client Goodwill/Easter Seals MN, Gina + Will is a young adult concept store catering to the collegiate demographic. We launched the Gina + Will brand across Facebook, Twitter, Instagram and Tumblr in time for their […]
An interview with The Product Poet
This is the second installment of three exclusive interviews with attendees of this year’s Social Media Training Bootcamp. We asked each attendee the same questions about social media, marketing, and the relationship between brands and their consumers. Today’s Q&A is with the mysterious Product Poet. Q. How did you get involved with social? A. I used to be […]
Social Media Spotlight: Enplug Live Displays
When I came across the Enplug Live Social Media Display (thanks for the tip, @Woodchuck!), I couldn’t help but imagine the thousands of possibilities enabled by their technology: In order to dig a bit deeper into the realm of possibilities, I had the pleasure of chatting with Jessie Kim, Head of Partnerships at Enplug. Let’s start with some background […]
Social Media Bootcamp 2014: Day 2 in Review
If you missed Day 1 of Social Media Bootcamp 2014, chances are you missed Day 2 of Social Media Bootcamp, too. It went down like this: Day 2 kicked off on a high note with Jim Cuene of GoKart Labs presenting “Content Driving Brands.” Jim is the Vice President of Marketing Strategy at GoKart Labs and […]
Meet Jaclyn and Zach
They’re new around here! Jaclyn Hansel From rappelling off 20-story buildings to a exploring abandoned brewery caves this girl craves adventure, always with a camera by her side. Jaclyn left Iowa State University with a degree in visual communications, a passion for telling stories and a hunger to never stop learning. Always getting her hands […]
Social Media Bootcamp 2014: Day 1 in Review
Didn’t make it to Social Media Bootcamp 2014? Here’s a taste of what you missed… “Think Like a News ‘Preditor’” was the opening keynote presentation by Erica Hanna of BringMeTheNews. As Social Media Engagement and Branding Director at BringMeTheNews, along with previous experience as a producer, writer, shooter, director and editor (preditor) for WCCO, Erica […]
The Social Lights Wins Eureka! Award for Innovation
Last week we were honored to receive a Eureka! Award for Innovation in the Advertising category for the development of the first-ever Community Manager Training Program and Traveling Community Manager position. Read the full article on bizjournals.com. On that note… Social Media training is BACK this summer with the debut of Social Media Bootcamp 2014 to be held June 25-26 at the […]
Social Media Bootcamp: Speaker Lineup
If content is king, then our 2-Day Social Media Training Bootcamp is the Elvis Presley of social media bootcamps (minus the peanut butter, bacon, and banana sandwich). This year, we have a jam-packed program featuring some of Minnesota’s brightest content creators and strategists! Our 2014 speakers include experts from BringMeTheNews, Neidt Writer, The Social Lights, GoKart […]
