Mary Meehan Teaches CMTP Class About Cultural Intelligence

“Cultural Intelligence: Translating the Consumer Market with Trends” was an informative and engaging presentation given to The Social Lights® Community Manager Training Program class by Mary Meehan, co-founder & CEO of consumer research company Panoramix Global. Meehan, an expert on consumer marketing and trends, presented students with information and statistics on the Star Trek film […]

Social Media Marketing

The Social Lights® is a social media marketing agency headquartered in Minneapolis, MN. We specialize in social media strategy, training, and community management. Our team of passionate and experienced digital marketers helps brands both large and small create social media strategies that reach and resonate with today’s connected consumers. Having experience in the entertainment, education, […]

Shift Happens.

SHIFT HAPPENS. And we DARE you to embrace it. The Social Lights dare you to Shift to Social this 2012. We mean shift your advertising or traditional marketing budget to social media strategy, monitoring and creative campaigns. There is something big, something mysterious, something almost magical happening. Social Media is getting harder, better, faster, stronger…just […]

Content is Key…Especially this Time.

 Face.Book.Time.Line Let’s face it, we (and I speak for ALL of us) are obsessed with the latest and greatest gadgets and apps, in a frenzy for more fans and followers, frantically tweeting, posting and pinning to keep our companies in front of our customers. BUT WHY? All this frenzy for what? Because it’s good for business, […]

Social Media & the Future of Shopping

Shoppers are Getting Social! The shift from traditional to digital advertising and communications is occurring rapidly, especially for retailers. Those that are slow to shift to social media and digital promotions will be left dazed in the dust. The companies that figure out how to harness the power of social media to their full advantage […]