Lee Odden Teaches CMTP About Effective Content Creation, SEO
Author of Optimize, CEO of TopRank Marketing, and content/SEO specialist Lee Odden recently provided words of wisdom to The Social Lights Community Management Training Program class in a presentation that emphasized the importance of storytelling in content creation and search engine optimization. The presentation was as inspiring as it was informative, given by a professional […]
Mary Meehan Teaches CMTP Class About Cultural Intelligence
“Cultural Intelligence: Translating the Consumer Market with Trends” was an informative and engaging presentation given to The Social Lights® Community Manager Training Program class by Mary Meehan, co-founder & CEO of consumer research company Panoramix Global. Meehan, an expert on consumer marketing and trends, presented students with information and statistics on the Star Trek film […]
Meet Vine Magician Nick Mastodon!
(Click to play. Be sure to enable sound!) How does local “Vine Magician” Nick Mastodon make so many hilarious Vines? Read On. 1. Minneapolis, eh? Where specifically do you hail from? Do you find the people in this great state to be especially nice? I grew up in Eden Prairie. I find that people are […]
Introducing…
The Social Lights® Community Manager Training & Certification Program! The Social Lights is proud to announce our Community Manager Training & Certification Program—an accelerated management training curriculum designed to groom the next generation of leaders for coveted social media positions at Fortune 500 companies. Our practical, hands-on program will provide trainees not only the knowledge […]
Welcome to the Team Addie & Laura!
We’re excited to welcome our newest team members, Addie (Adelaide) Stiff and Laura Siirila to The Social Lights team! Addie is on board as our official Collegiate Field Specialist and Laura is our Restaurant/Hospitality Community Manager. Addie Stiff “As a student majoring in entrepreneurship, I’m very excited to start working and learning with The Social […]
Social Media Trends 2013
From the radpidly increasing rate of smartphone adoption, to the rise of Instagram addicts, to the thousands who’ve just discovered Tumblr—we can already tell 2013 will be a big year for social and we’re excited! Here’s what we think lies ahead: 1. Rise of Customer Service on Social Customer service on social media is bound to […]
When Push Comes to Shove Off
When does a push notification push you over the edge? As Brent Hieggelke defines push notifications in a recent Mashable article, “Good push notifications can mean alerting someone at the breakfast table to avoid a traffic jam by taking a different route to work. A bad push would be interrupting a parent with a “limited […]
Fred Hoiboar
Miss Piggy. Babe. Piglet. Famous pigs have had a place in our movies, television shows and hearts for decades. One of my personal favorites pigs was Wilbur, from Charlotte’s Web. What happens when this fairytale childhood story turns into an actual living prize-winning porker? That would be Fred Hoiboar, of course! Back in February, you […]
Say Hello to our Newest Social Light, Alli!
We are excited to welcome our newest team member, Allison (Alli) Kahle, to The Social Lights team! Alli is on board as our official Restaurant and Hospitality Industry Field Specialist. Allison graduated just days ago from the University of Minnesota with a degree in Applied Economics and Management. “I am thrilled to begin work with […]
Pinterest for Business: The Do’s & Don’ts
To have a strong presence on any social media platform requires providing high quality, interesting content and responding to the wants and needs of the audience. Your strategy will center around these two questions: Who is your audience? What do they care about? When you have a good idea of your audience and their wants […]
