Social Media: 4 Factors to Focus on in 2015
In 2014, we saw video apps take off (mobile video impressions grew 350%), new networks like Yik Yak and ello emerge, and a movement toward high quality images and “Images for Information” instead of plain text or standard images. We also saw some epic social media wins and fails. Winners included NASA, the ALS Foundation, […]
‘Tis the Season to be Social! Target’s #MyKindofHoliday Campaign…
This holiday shopping season Target is promising “inspiring social media integrations.” The campaign, “My Kind of Holiday” is integrated across several digital and traditional channels in what Jeff Jones, chief marketing officer and executive vice president of Target calls, “the most digitally-enabled effort in our history.” Checking into the early chatter around #MyKindofHoliday, we see… […]
Intern Swap
The Social Lights teamed up with SixSpeed for an Intern Swap! What’s an Intern Swap, you ask? – Two agencies swap interns for one week. The interns learn new skills and then share their experiences during a Show-and-Tell session (aka Happy Hour). Andrea Stowe of SixSpeed and Jane Lee of The Social Lights switched spots last week…. […]
Social Media: Agency, or In-House?
For many of you, It’s Time to Bring Social In-House. Bold statement, we know, but we stand behind it. Hundreds of agencies will disagree, citing that they are doing a fine job managing social media responsibilities outsourced to them by major corporations. But are they really providing that much value? Do they really know your brand? […]
Social Media Strategist Catherine Engel Dishes On Analytics
Digital and social media strategist Catherine Engel knows her way around analytics and reporting, so lucky for The Social Lights CMTP class, she offered plenty of wisdom on the topic. Engel’s presentation aimed to give students an understanding of the role of analytics for digital and social media, as well as types of metrics and […]
How to Hire a Social Media Community Manager
Is your business looking for someone to manage its social media communities? If so, The Social Lights® can help, as the Minneapolis-based company is currently training 16 Community Managers during an intensive six-week social media course. The Social Lights agency specializes in Social Media Strategy and Community Management, and acknowledges the development and growing importance […]
Lee Odden Teaches CMTP About Effective Content Creation, SEO
Author of Optimize, CEO of TopRank Marketing, and content/SEO specialist Lee Odden recently provided words of wisdom to The Social Lights Community Management Training Program class in a presentation that emphasized the importance of storytelling in content creation and search engine optimization. The presentation was as inspiring as it was informative, given by a professional […]
Mary Meehan Teaches CMTP Class About Cultural Intelligence
“Cultural Intelligence: Translating the Consumer Market with Trends” was an informative and engaging presentation given to The Social Lights® Community Manager Training Program class by Mary Meehan, co-founder & CEO of consumer research company Panoramix Global. Meehan, an expert on consumer marketing and trends, presented students with information and statistics on the Star Trek film […]
Meet Vine Magician Nick Mastodon!
(Click to play. Be sure to enable sound!) How does local “Vine Magician” Nick Mastodon make so many hilarious Vines? Read On. 1. Minneapolis, eh? Where specifically do you hail from? Do you find the people in this great state to be especially nice? I grew up in Eden Prairie. I find that people are […]
Introducing…
The Social Lights® Community Manager Training & Certification Program! The Social Lights is proud to announce our Community Manager Training & Certification Program—an accelerated management training curriculum designed to groom the next generation of leaders for coveted social media positions at Fortune 500 companies. Our practical, hands-on program will provide trainees not only the knowledge […]
