TikTok’s U.S. Reset: What Brands Need To Know
Last week, TikTok finalized a U.S.-based operating shift via a joint venture that meets the requirements of a Trump-issued executive order. Led by Oracle, ByteDance will still own a 20% minority share and this joint venture will be run by a 70 member board of directors. This unique company structure enables the app to remain […]
Impressions Are Now Views: What Does Meta’s Update Mean For You?
Meta has officially begun phasing out Impressions as a metric on Facebook and shifting to Views across their Page Insights API. This change was first announced in late 2023 and is now being rolled out more broadly, impacting any brand that uses third-party reporting tools like Sprinklr or Sprout Social. These platforms will now pull […]
3 Reasons Creatives Will Be The Next Tech Giants with Caroline Holden
At the AI Lighthaus Summit, Caroline Holden said something simple but powerful: the next wave of breakout builders will be creatives. Not because they’ve mastered every AI model, but because they know how to blend product and storytelling in a way that actually connects with people. Caroline Swift Holden is a creative technologist and founder […]
Start Small, Learn Fast: Austin Ambrozi’s Playbook For Winning With AI
At our inaugural AI Lighthaus Summit, we welcomed Austin Ambrozi as one of our keynote speakers. Austin, Co-Founder & COO of AI startup Doxci, a member the Forbes Business Council and thought-leader at the World Economic Forum, shared his vision about how anyone can win with AI. We’ve converted his presentation into this blog so […]
